The KORUS Festival will return to Tysons Corner Center this weekend (courtesy KORUS)

After taking last year off due to the COVID-19 pandemic, the KORUS Festival will return to Tysons Corner Center this weekend with an expanded scope that is expected to include acknowledgements of local first responders and the nationwide rise in hate crimes, particularly those against Asian people.

Now in its 18th year, the KORUS Festival is put on annually by the Korean American Association of Greater Washington (KAGW) as a celebration of the local Korean American community. Organizers say it’s the largest cultural festival by a single ethnic group in the D.C. region.

This year’s festival will be held in the Bloomingdale’s parking lot at 8100 Tysons Corner Center from 10 a.m. to 9 p.m. on Saturday (Sept. 18) and from 10 a.m. to 8 p.m. on Sunday (Sept. 19). A Maryland version of the event is scheduled for Sept. 25-26 at Westfield Montgomery Mall.

The free festival will feature food and retail vendors, games, a beer garden, a kids’ zone, and live performances, including taekwondo demonstrations and musicians ranging in genre from K-pop to Caribbean jazz.

Anna Ko, the festival’s stage and performances director, says COVID-19 health protocols will include temperature checks and a mask requirement for people who aren’t fully vaccinated.

“We are providing hand sanitizers, masks, first aid stations as well as a mandatory temperature check for all attendees,” Ko said. “The safety and the health of the public will be of top priority. If you are not vaccinated, please wear masks at all time.”

While KAGW remains the main organizer, the association decided to broaden the festival’s focus this year by partnering with community nonprofits, including Celebrate Fairfax and the Asian American Chamber of Commerce.

Ko says the event will also serve as a platform to show appreciation for first responders involved in Fairfax County’s pandemic response and to raise awareness about the need to combat anti-Asian hate crimes.

“KORUS is the ONLY event at this capacity by an ethnic group, Korean Americans,” KAGW President Steve Lee wrote in an email. “We have opened the door to ALL diversity to get to know each other and others better to fight against Asian hate and any hate issues.”

According to Ko, county officials plan to award COVID-19 first responder teams on stage when they’re scheduled to appear at 5 p.m. on Saturday. State legislators will be present as well.

Fairfax County Board of Supervisors Chairman Jeff McKay has been invited to present the recognition, according to Providence District Supervisor Dalia Palchik, whose district includes Tysons.

The KORUS Festival’s prominence reflects the increased visibility of the D.C. region’s Asian American communities, which have grown over the past couple of decades.

Released in August, demographic data from the 2020 Census showed that Asian residents now make up 20.3% of Fairfax County’s total population — up from 17.4% in 2010 and 13.1% in 2000 — contributing to the county’s new status as a majority-minority county.

However, the county has not been immune from the uptick in discrimination against Asians that has been seen across the U.S. during the pandemic, as illustrated in March when a student reported being harassed with anti-Asian slurs at Longfellow Middle School in McLean.

Bias crime and incident reports have increased in each of the past three years, according to the Fairfax County Police Department. The clear majority of cases have involved anti-Black discrimination, but the number of anti-Asian incidents went from six in 2019 to nine in 2020.

According to FBI data released on Aug. 30, the U.S. hit a 12-year high in the number of reported hate crimes in 2020, driven in particular by increased attacks against Black and Asian individuals.

“Hate crime is an issue in many places of our United States,” Ko said by email. “We are trying to change it in our area through this multi-cultural event, so we all can be united as one America and better America.”

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Morning Notes

Health Department Tweaks Approach to Quarantined Students — Starting today (Thursday), students who have been exposed to COVID-19 can complete wellness checks and get guidance from the Fairfax County Health Department online instead of having to wait for a phone call. The change is part of an ongoing effort to speed up the contact-tracing and quarantining processes so students can return to school buildings. [FCHD]

Local Arts Groups See Bright Spots Amid Upheaval — “Fairfax County’s art scene is under-funded, under-capacity and still weathering the pandemic, but several upcoming projects will bring it closer to its potential, the president of ArtsFairfax said. The county’s prospects are changing more quickly than at any other point in her 12 years with the organization, Linda Sullivan told the Greater Tysons Citizens Coalition during a Sept. 9 roundtable.” [Sun Gazette]

Vienna Schedules Meeting on Economic Strategy — The Town of Vienna will hold a public meeting from 6-7:30 p.m. on Sept. 30 for residents to discuss a draft economic development report that looks at how the town could more effectively attract and support businesses. The town hired a consultant in January to conduct a market study and propose an economic development strategy that were released in June. [Patch]

Italian Bakery Sets Tysons Corner Grand Opening — “Handcrafted Italian pastry is coming to Tysons Corner Center! Celebrate the Grand Opening of DreamStart Winner Bisnonna Bakeshop on Saturday, 09/18 with family-friendly activities starting at 10am” [Tysons Corner Center/Twitter]

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(Updated at 8 p.m. on 9/15/2021) Mickey Mouse is packing up his bags and will soon say farewell to Tysons Corner Center.

The Disney store will close its doors by Sept. 22 after more than three decades at the mall, joining dozens of other brick-and-mortar locations across the country that the company is shuttering to focus more on online retail.

(Correction: This article originally said the Disney store opened at Tysons Corner Center in April 2012. That was the opening of the current remodeled store. The original, larger store had been around since the late 1980s.)

As recently as the end of August, the Tysons Corner store looked like it might be spared, but Disney’s shop locator was updated within the past week to indicate that the location will indeed close on or before Sept. 22, news further confirmed by signs set up at the store entrance.

A banner on Disney’s online store locator informing users that the Tysons Corner Center store will close (via Disney)

The store saw a steady stream of customers coming and going early yesterday afternoon (Tuesday). Banners advertised a 40% discount on all products, though an employee informed visitors that all sales are final, meaning there can be no refunds or returns.

Disney announced on March 23 that it will close at least 60 stores in North America this year, citing a pandemic-driven need to focus on ecommerce through its Shop Disney platform.

“While consumer behavior has shifted toward online shopping, the global pandemic has changed what consumers expect from a retailer,” Stephanie Young, Disney’s president of consumer products, games, and publishing said in the press release. “…We now plan to create a more flexible, interconnected ecommerce experience that gives consumers easy access to unique, high-quality products across all our franchises.”

The media conglomerate said it will continue to maintain physical stores in its theme parks and inside other retailers, such Target, which plans to add more than 100 new Disney shops within its big-box stores by the end of the year.

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Morning Notes

Vienna Church Assists with Afghan Resettlement Efforts — The Vienna Presbyterian Church is working with OneHeartDC and Lutheran Social Services to support the ongoing effort to help Afghan refugees who have come to Northern Virginia after fleeing their now-Taliban-controlled homeland. The church is specifically asking for donations of “welcome home kits” that can be dropped off at 123 Park Street NE on Wednesday or Thursday (Sept. 1 and 2). [Patch]

McLean-Based Firefighter Dies — “The Fairfax County Fire and Rescue Department is deeply saddened to announce the death of Firefighter Kevin Weaver, who passed away Saturday, August 28, 2021. Firefighter Weaver has been a valued member of the Fairfax County Fire and Rescue Department since joining in September 2018 as a member of Recruit Class 144. He was assigned to Fire Station 1, McLean, at the time of his passing.” [FCFRD/Facebook]

Vienna Planning Commission Approves Cottage Development — “A proposal to build 12 “cottage-style” housing units at 117-121 Courthouse Road, S.W., received the Vienna Planning Commission’s unanimous approval Aug. 25 and now heads to the Town Council. Developer Dennis Rice of JDA Custom Homes is proposing to build six two-family dwellings clustered along a common green.” [Sun Gazette]

Tysons Corner Disney Store To Survive Closures — The Disney store at Tysons Corner Center will be the last one standing in Northern Virginia with its lone remaining companion at Potomac Mills set to shutter by Sept. 15. The company is closing all about a couple dozen of its physical stores this year to focus on online retail, though Target is planning to open more than 100 Disney shops inside its stores by the end of 2021. [Patch]

Tysons Interfaith Hosts Essay Contest on Post-COVID Future — “Tysons Interfaith, a coalition of 19 faith communities in the Tysons area, is sponsoring an art and essay contest focusing on positive lessons from the COVID pandemic. ‘A Whole New World Starts Now’ will offer cash prizes for those in three age groups: youth (12 and under), teen (13-18) and adult…Entries will be accepted through Oct. 15, with award winners announced Nov. 1.” [Sun Gazette/Inside NoVA]

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As the summer winds down, three new small, local brands will get to move into Tysons Corner Center rent-free, among other benefits.

The mall launched a DreamStart competition in May aimed at offering three local businesses — be that food vendor, maker, product, or just an idea — a shot at getting three months of free rent, promotional resources, visual merchandising, marketing support, and a grand opening event.

20 qualified applicants entered the competition. Nine were invited back, and the mall announced on Aug. 11 that it had selected three winners.

The first-place winner was Bisnonna Bakeshop, a traditional Italian bakery based in Annandale. The bakery’s website notes that it specializes in hand-rolled cannoli.

“Everything at Bisnonna Bakeshop is from-scratch and made-to-order, because everything we bake is made by hand, not machines,” the website says. “We do it just like our grandmas did: with our hands covered in flour and a rolling pin at our side, one batch at a time.”

According to a press release from Tysons Corner Center, Bisonna translates to great grandmother in Italian, and the name is an ode to the restaurant owners’ family matriarchs, who passed down recipes from generation to generation. The bakery will open in the former Gordon Biersch patio space.

“The bakeshop also takes inspiration with flavors that are connected with past travels and/or experiences,” the press release says. “For example, Bisnonna created a Dubrovnik cannoli inspired by their trip to Croatia, a Thai Coffee cannoli was inspired by their honeymoon to Thailand. Black Sesame was created after an ice cream flavor they enjoyed at SnoCream in Annandale. The bakeshop also has a zaatar biscotti in the works after travels to Palestine.”

The runner-ups were Garcon Melanine — a black-owned children’s fashion brand based near Quantico — and Popcorn Bag DC — a gourmet dessert bar with handmade, unique flavors of gourmet popcorn.

Established last November by Alicia Abbington, Garcon Melanine will be launching in the former Candy Heaven spot on the mall’s first floor near Wasabi Sushi.

According to Tysons Corner Center, Abbington’s fashion brand developed out of her frustrations with the limited clothing options she saw for boys like her son JJ.

“Every piece, every look is inspired by JJ’s cool, hip, and chill style at a reasonable price,” the press release says. “Alicia felt her collection fills the void that’s missing in boy’s sportswear fashion providing elevated options…She felt the only options for boy clothes always involved a fire truck and she was seeking more individuality and personality in boys’ fashion that didn’t break the bank.”

Garcon Melanine’s grand opening is scheduled for Aug. 28. Bisnonna Bakeshop and The Popcorn Bag DC are expected to open in early to mid-September.

Photo via Popcorn Bag DC/Instagram

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Morning Notes

More Rain Soaks Northern Virginia — Up to five inches of rain fell across the region early Sunday morning (Aug. 15), causing flash flooding in Arlington, Alexandria, Fairfax and Prince William counties. High water closed Arlington Boulevard near Route 7 in Falls Church, while downed wires shut down Clarks Crossing Road at Elgin Drive in Vienna and Melbourne Drive at Van Fleet Drive in McLean. [Inside NoVA]

New Scotts Run Fire Station Begins Operations — The Fairfax County Fire and Rescue Department’s new Station 44 at Scotts Run officially went into service on Saturday (Aug. 14). Located at 1766 Old Meadow Lane, the station had been under construction since 2019 and contains three vehicle bays, offices, and living quarters for up to 12 people per shift. A grand opening is scheduled for Sept. 18. [Chief John Butler/Twitter]

Construction Starts on Bridge Over I-495 — Work is now underway on the bicycle and pedestrian bridge over I-495 near Route 123 and a shared-use path that, when extended along Old Meadow Road, will connect Tysons Corner Center to the McLean Metro station. Traffic impacts, including lane closures, will occur on the Capital Beltway and Old Meadow during construction, which is expected to finish in summer 2022. [VDOT]

Woman Assaulted Near Tysons Corner Center — A man yelled derogatory statements at two women who were sitting on a bench in the 7900 block of Tysons One Place at 9:55 p.m. on Aug. 10 and assaulted one of them before fleeing the area. The Fairfax County Police Department has labeled the incident a bias or hate crime. [FCPD]

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Electric vehicles are changing the automobile industry, including how it sells products to customers.

The sprawling dealerships that still line many major roads throughout Fairfax County will soon belong to the past, supplanted by smaller showrooms — or so Tysons Corner Center believes.

Property owner Macerich wants Fairfax County to allow vehicle sales at the mall using existing parking areas, seeking up to 240 spots to be made available for businesses. Applications submitted to the county in June for amendments to the site’s proffer conditions and final development plan suggest those spots would be used for storage.

“With over 11,000 parking spaces on-site at the Center, the maximum of 240 spaces represents approximately 2% of the total number of parking spaces available,” Brian Clifford, a senior use planner with the global law firm DLA Piper, wrote in the application.

Macerich is asking the county to allow vehicle sales at Tysons Corner Center for up to eight tenants, who would have as many as 30 dedicated spaces each in the mall’s parking decks.

Maurisa Potts, a spokesperson for the mall, said by email that the application is “simply to permit vehicle sales to take place out of retail showrooms.”

The shift comes as the retail market has been in flux and “exacerbated by the pandemic,” according to the application. Stores linked to malls faced particularly uphill battles amid shutdowns, with companies such as J.Crew, JCPenney, and Neiman Marcus part of a surge in bankruptcy protections.

Investment bank UBS noted last year, though, that online competition has been eating into profits of brick-and-mortar stores for years, and it projected that 100,000 stores would close by 2025.

Macerich’s application follows up on the rezoning approved by the Fairfax County Board of Supervisors in 2007 that established plans for mixed-use development around the now-open Tysons Metro station.

In the application, the property owner says permitting vehicle sales will allow the mall “to stay viable and keep up with market conditions” with the advent of electric vehicles. It argues that EV manufacturers have modernized the car-buying process and no longer require “acres and acres of asphalt filled with cars ready for customers to drive off the lot.”

Indeed, Tesla lets people request a test drive and even has a contactless way to do so. Customers order the vehicles directly through the company, which also operates the showrooms, unlike the industry’s standard of third-party dealerships selling manufacturers’ cars.

Tysons Corner Center currently has a Tesla showroom with six dedicated parking spaces, including two electric charging stations, located on-site in a nearby parking deck. The application says the county decided that could be considered retail sales, which was already permitted, as opposed to vehicle sales, since the vehicles are delivered to customers at a later date off-site.

Another electric vehicle manufacturer, Lucid, which focuses on luxury vehicles, is slated to open its own store at Tysons Corner sometime this year.

“Many car [manufacturers], including Tesla and Lucid, don’t even manufacture the vehicle until it is ordered and paid for (at least in part) by the customer,” Clifford also noted. “The showrooms themselves are smaller and given the long lead time between ordering the car and delivery of the vehicle, there is less need for a large inventory of vehicles on site.”

Vehicle service isn’t being considered with the application. Fairfax County Planning Commission is scheduled to weigh in on the application on Dec. 1, and the Board of Supervisors could do so on Dec. 7.

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Istanbul Kitchen owners Feride Ozkan and Arzu Ozen (courtesy Istanbul Kitchen)

Tysons Corner Center welcomed its latest restaurant last week with the opening of Istanbul Kitchen.

Run by Feride Ozkan and Arzu Ozen, who also own Ozfeka Catering, Istanbul Kitchen joins a number of other Mediterranean and Middle Eastern eateries at the mall, from Cava Mezze Grill to The Halal Guys, but this is the only one to specialize specifically in Turkish cuisine.

“You can find all kinds of international food in the mall and we thought ours would be a great addition,” Ozkan said.

Ozkan says Istanbul Kitchen serves “homemade gourmet and healthy selections of Mediterranean cuisine,” including vegetarian, vegan, and gluten-free options so there is something for all dietary preferences.

There is also a variety of desserts, including baklava, rice pudding, cookies, and Turkish coffees and teas.

“We are hoping to become one of the best restaurants in the mall with exceptional quality of foods and customer service,” Ozkan said.

Istanbul Kitchen is located on the first level between McDonald’s and Pokeworks.

“We are pleased to provide small and independent eateries like Istanbul Kitchen the opportunity to showcase their global cuisine with Tysons Corner Center as the backdrop,” said Matt Barry, the assistant vice president of property management for Tysons Corner Center.

https://twitter.com/ShopTysons/status/1413514040651878400

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Morning Notes

Lantana flowers by Spring Hill Road post office in McLean (photo by Joanne Liebig)

Construction Closes I-66 West Overnight — Starting last night (Wednesday), all lanes of I-66 West approaching I-495 in the Dunn Loring area will be closed from 11 p.m. to 5 a.m. every night through Saturday (June 19). The closures are necessary for overhead bridge work on the interchange as part of the Transform 66 Outside the Beltway project. [VDOT]

Rally in Support of Public Schools Tonight — The Fairfax County Democratic Committee is organizing a rally in support of Fairfax County Public Schools ahead of the school board’s meeting at Luther Jackson Middle School. The school board has faced criticism from some for making political statements and closing schools last year due to COVID-19, including a recall campaign led by a parents’ group that identifies as bipartisan but has received substantial funding from Republican donors. [Fairfax Democrats/Twitter]

Rick Springfield Fans Once Shut Down Tysons Corner — “June 17 is the 40th anniversary of the day Rick Springfield shut down Tysons Corner. Larry Houck was there. ‘Talk about having a front-row seat,’ said Houck, who worked at the Variety Records in Tysons Corner Center, where Springfield was scheduled to meet fans.” [The Washington Post]

McLean Startup Raises $60 Million — The McLean-based kidney care startup Somatus Inc. has secured $60.12 million in new funding, bringing the company’s total funding to $165 million over its five years of existence. The funds come from an equity offering that had its first sale on June 1 and will be used to support the company’s continued expansion as it now serves more than 150,000 patients in the U.S. [Washington Business Journal]

Maryland Beltway Project in Jeopardy — The Metropolitan Washington Council of Governments’ Transportation Planning Board voted yesterday to remove Maryland’s Capital Beltway toll lanes plan from a list of long-term transportation projects, jeopardizing its ability to secure federally required environmental approval. The project will also replace and expand the American Legion Bridge and is considered a necessary supplement to Virginia’s 495 NEXT project in McLean. [The Washington Post]

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(Updated at 2:40 p.m.) Despite the uncertainty introduced by the COVID-19 pandemic, Tysons Corner Center has welcomed several new retailers in recent months, and a handful of newcomers are slated to move in within the foreseeable future, the shopping mall announced last Friday (June 4).

Tysons Corner Center Senior Marketing Manager Todd Putt says the mall has seen a “large volume of shoppers returning” as the pandemic has started to recede in Fairfax County.

“Clearly, shoppers are ready to move past the pandemic and we are seeing shoppers from across all age demographics,” Putt said in a statement to Tysons Reporter. “After being forced to stay close to home, individuals are looking for better experiences and services when they shop. Specialty retail brands are eager to get back on track launching their concepts and we are excited to be a partner to make that happen.”

Tenants waiting in the wings include Chopathi India Kitchen — a fast-casual Indian restaurant that currently has locations in Dulles Town Center, Ashburn, and Hanover, Maryland — and Fantasticks, which makes custom gelato bars and pops. This will be the artisan gelato shop’s third location, coupled with one in Gaithersburg and a pop-up at One Loudoun in Ashburn.

The mall also confirmed that Lucid Motors is still set to open a studio on site. The electric car company announced in July 2020 that it will move into Tysons Corner Center as part of plans to expand with 20 new studios and service centers in North America by the end of this year.

Lucid is also planning to bring a store and service center to Tysons Galleria, but its special exception application for that location is not scheduled to go before the Fairfax County Planning Commission until Oct. 20.

The clothing retailer Primark announced on April 28 that it will make its entry into Virginia with a two-story, 37,100 square-foot store at Tysons Corner Center. The London-based fast fashion company has opened 12 stores in the U.S. since September 2015 and anticipates launching in Tysons sometime between September 2023 and September 2024.

The final announced upcoming retailer is Fabletics, which sells sportswear, footwear, and “athleisure” accessories. The company primarily operates online selling subscription memberships, but it also has over 50 brick-and-mortar stores and plans to bring that number up to 74 stores in 2021.

Tysons Corner Center also announced that the following retailers and eateries have recently opened:

Psycho Bunny — a New York City menswear brand known for sophisticated styles that stand apart from the rest, with an unconventional logo, unexpected detailing and expressive pops of color that together offer an escape from ordinary.

Therabody — World-leading percussive therapy massage devices. Everybody experiences soreness, tension, or tightness — whether it’s from sitting at a desk, working out, or just living life. Therabody’s products make it easier than ever to feel better on your schedule and on your terms.

Diesel — Known for its long and storied history of strong, ironic, and playful campaigns, the Italian retail brand reopened in its new location on Level 2 of the mall and sells denim, clothing, footwear, and accessories.

Roll by Goodyear — a popular pop-up concept by Goodyear that says goodbye to garages and waiting rooms and brings tires to you.

Ardene — a family-owned Canadian value fashion retailer based in Montreal, Quebec. Founded in 1982, Ardene started as an accessories and jewelry retailer, and has since added clothing, shoes, brand collaborations, and licensed apparel into its product mix.

3DEN — Flexible urban amenity spaces and work lounges. 3DEN Tysons Corner has cozy nooks everywhere, space to work, space to lounge, plus free coffee and lightning-fast WiFi. Guests only need the 3DEN app and to access the lounge for just $5 an hour or $99 a month for unlimited access.

Minte — provides a high-end, natural plant and mineral-based teeth whitening experience in a relaxed setting.

Squishables — a popular toy store known for its soft, cuddly, and adorable plush products.

Tysons Reporter previously reported that 3DEN had opened in Tysons Corner Center’s BrandBox space in March.

The pandemic has hit shopping malls hard over the past year, with The Washington Post reporting in April that nearly 200 department stores have closed and another 800 locations are projected to follow suit by the end of 2025.

According to Retail Dive, the pandemic accelerated a shift toward online shopping, and the retail industry saw a significant decline in foot traffic throughout 2020, though numbers started to improve in June as states like Virginia started to ease public health restrictions.

Tysons Corner Center never entirely shut down, instead reducing operating hours and intensifying cleaning protocols. The mall has been fully open since May 19, 2020.

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