A technology platform that powers flexible work/lounge spaces is moving into Tysons Corner Center.
3DEN announced on Tuesday (Mar. 2) that it has partnered with Macerich, the mall’s operator, to open an automated lounge in BrandBox, which aims to provide physical retail space to primarily digital businesses. This will be the company’s first venue outside of its home in New York City.
Expected to open this week, the lounge provides on-demand space that users check into, reserve, and invite guests to through 3DEN’s app. The space is designed to accommodate a variety of purposes, from professional meetings to small social gatherings and midday naps.
“People are going stir-crazy in their apartments, and they are looking for that third place in between work and home,” 3DEN CEO Ben Silver said in a press release. “This is the perfect solution for many people who are tired of working from home and need a place to connect, network and work where they can feel safe.”
Customers can pay $5 per hour to use the space, or they can purchase a membership for $99 per month.
Introduced to the world at New York City’s Hudson Yards development in 2019, 3DEN now operates eight locations in the Big Apple, but the company’s arrival in Tysons marks the beginning of its plans to expand. Its website indicates that sites in Detroit, Mich., are also in the works.
Aware that people might have concerns about utilizing shared spaces during the COVID-19 pandemic, 3DEN says that its lounges “undergo a rigorous daily cleaning and adhere to state and federal public health, safety and social distancing guidelines.”
The spaces are also outfitted with “sanitization units” that guests can use to clean their devices and workspaces.
“Strict safety standards are paramount,” Silver said.
Macerich sees the addition of 3DEN at BrandBox as the latest in a line of firsts for Tysons Corner Center, which hosted one of the first Apple stores in the world and the first East Coast Nordstrom.
“We welcome 3DEN as a perfect complement to the collection of 300+ retail specialty shops and restaurants, in one of the nation’s signature mixed-use destinations,” Macerich Assistant Vice President of Property Management Matt Berry said in the press release.
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