Tysons, VA

BrandBox has been vacant since early spring, but that’s about to change for the pop-up focused space in Tysons Corner Center.

Located on the first level near Barnes and Noble, BrandBox targets digitally native brands for short-term leases often ranging from six months to a year. If they like the brick and mortar storefront, BrandBox works with the tenants to help them find a permanent spot in the mall.

“Needless to say, with the fate of retail as a whole up in the air due to Covid, especially in an indoor shopping center and people’s varying comfort levels,” Becca Willcox, BrandBox’s senior manager of product and brand success, told Tysons Reporter. “We are taking things slowly.”

BrandBox will soon welcome Tailor on Tap this month. Started by four college students, the business serves as personal stylists with custom high-end clothing for men and women.

“In a world where anyone can buy the same mass-produced outfit from a brick & mortar retail store, Tailor On Tap makes it possible for you to create and elevate your unique style,” according to Tailor on Tap’s website.

Willcox said that BrandBox will be the first store for the Tailor on Tap. “Along with tailored pieces, they will have some ready-to-wear items as well — perfect for those returning to the office, on virtual calls and meetings or just wanting to look great in their everyday dealings,” she said.

Willcox said that BrandBox has been vacant since leases for three brands expired in the early spring.

In the past, BrandBox at Tysons Corner Center has served as a temporary home for Nectar, Peloton, Seletti, Chubbies and Gilly Hicks.

The coronavirus pandemic has upended the retail industry. Even with widespread inventory challenges and legacy stores suffering, Willcox said that BrandBox’s ability to pivot quickly, flexibility and creativity keep it going.

BrandBox’s strategy — helping young, online brands with physical retail space through flexible leases — has remained the same through the pandemic, Willcox said.

“This formula actually makes BrandBox the perfect option for post-Covid store openings, even in unpredictable times,” she said.

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Greenheart Juice Shop is getting ready to bring its drinks to the Town of Vienna in a few weeks.

The upcoming location (208 Dominion Road NE) along the W&OD Trail is expected to open in September, the shop shared on Facebook in mid-July.

Using ingredients sourced from local farms, Greenheart Juice Shop offers a variety of activated cashew milk, $11 cold-pressed juices and juice cleanse packs, along with granola.

Until the Vienna store opens, people can check out the drinks at the shop’s Vienna Farmers Market booth on Saturdays. Greenheart also delivers locally for orders over $40.

The upcoming Vienna location is hiring for several positions, according to recent posts on the company’s Facebook page.

Currently, the juice shop has locations in Leesburg, Aldie and Middleburg. Its website says that a D.C. location in Georgetown is coming soon.

Photo via Greenheart Juice Shop/Facebook

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A woman- and veteran-owned business selling bath and body products is coming to Tysons Corner Center.

BrookieGirl Bath + Body Care plans to hold its grand opening at 6 p.m. on Friday at the mall.

BrookieGirl sells a variety of bath bombs, hand sanitizer, body wash, hand soap, beard oil and more. The collections offered online include men’s products; hand sanitizers; the “Soap Dessert” collection with soap shaped like cupcakes, macarons and cake; and several gift baskets.

The company currently lists two Maryland stores — one in National Harbor and another in Annapolis — on its website.

Photo via BrookieGirl Bath + Body Care/Facebook

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Golden Goose is planning to bring its high-end sneakers and clothing to Tysons Galleria.

The Italian brand sells sneakers for men, women and kids, along with leather jackets, t-shirts, knitwear and dresses for adults. Inspired by American basketball and ’80s culture, the Ball Star sneakers are made of goatskin and feature a star on the side ($400-$600). Meanwhile, the Stardan ones are based on 90s basketball shoes ($500-$700).

Fairfax County permits indicate that Golden Goose is looking to arrive at Tysons Galleria (2001 International Drive). Tysons Reporter obtained an email by a Golden Goose employee confirming plans are underway for the Tysons store.

“The focus for us is on the Galleria continuing to be the point-of-entry venue for relevant brands opening in the D.C. area,” Tysons Galleria said in a statement through a spokesperson.

Golden Goose’s website list locations across the U.S., from San Francisco to Dallas to New York City. No stores are currently listed in the D.C. area.

Photo by Michelle Goldchain

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A currently vacant spot along Maple Avenue will soon be selling alcohol instead of armoires.

Virginia ABC is planning to relocate in the Town of Vienna to move into the former home of Posh! (419B Maple Ave. E.) in the Maple Avenue Shopping Center.

The relocation will let ABC expand, Dawn Eischen, a Virginia ABC spokesperson, told Tysons Reporter.

“This location will allow us to provide a wider selection of products, meet market demands and better serve our customers,” Eischen said.

Eischen said that the current store (436 Maple Ave. E.) is 4,600 square feet, while the former Posh! space is 6,000 square feet.

Posh!, a furniture retailer, left its longtime Maple Avenue home early last year, with the owner partially blaming traffic, parking and development woes. The store moved to 200 Dominion Road NE late last year.

The prominent storefront was one of several vacant spaces that the Town of Vienna has been working to fill with tenants, along with new efforts to help support small businesses that are already in the town.

It will still be a few months before shoppers can step foot in the space.

“Virginia ABC is in the permitting phase and we expect to open the new location in May or June,” Eischen said.

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Luggage Plus isn’t currently open in Tysons Corner Center, but the store plans to soon return to the mall.

The store was located in a spot on the first level near Nordstrom. When Tysons Reporter stopped by earlier this week, the space was empty and locked up.

An employee at the Luggage Plus store in the Fashion Centre at Pentagon City said that the store closed to move to a different spot in the Tysons mall. The employee said shoppers can expect the new store to open in a few weeks.

A spokesperson for the mall confirmed to Tysons Reporter that the mall is working with Luggage Plus to finalize an alternate, permanent location, saying that the former space was a temporary lease.

Hat tip to Chuck and Polly D.

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Little Birdies Boutique, a kids’ clothing store, is now in Tysons Galleria.

The store celebrated its new location with a grand opening on Saturday (Feb. 29). The store is next to Saks Fifth Avenue on the mall’s third level.

This is the second location for the clothing store, which first opened in D.C.’s Georgetown neighborhood in 2014, according to the store’s website.

The store sells kids’ clothing from newborns to size 10. Shoppers can find spring clothing, games, accessories and gear.

“Little Birdies Boutique takes a southern approach to children’s wear offering nostalgic traditional clothing mixed in with fun playful styles,” according to the website.

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Stationery and gift company Paper Source is set to open its doors in The Boro tomorrow (Thursday).

An employee at the store told Tysons Reporter about the store’s planned opening at 1643 Boro Place.

Paper Source has nearby locations in Reston, the Mosaic District and D.C. At the store, shoppers can expect to find stationery, cards, crafts supplies, decorations and gift wrap.

The store will be the latest newcomer in the Tysons development near the Greensboro Metro station — North Italia and Fish Taco opened a few weeks ago.

The store will be open 10 a.m.-7 p.m. Monday-Saturday and 11 a.m.-6 p.m. on Sundays, the employee said.

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Conte’s Bike Shop is moving into Falls Plaza in the City of Falls Church.

A sign indicates that the new store will occupy a 3,767-square-foot space in the shopping center.

Conte’s has a store nearby at 7121 Leesburg Pike, Suite 101. A sign along the Washington and Old Dominion Trail points cyclists and pedestrians to the Leesburg Pike store.

Conte’s offers bikes, gear, car racks, lighting, maintenance and other things for bicycles. People can find stores in Florida, Virginia and D.C.

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So far this year, Tysons Corner Center seems to have new changes every week — from stores and restaurants closing to announcements of newcomers.

Beeboy, a plush toy company that had just arrived in the mall, now appears to be closed for good. The store occupied the former spot of candy store Sugarfina on the first level by Macy’s. The store was open in January, but last week, the windows were covered and the sign was taken down.

Meanwhile, All Star Sports has moved from the second level near Barnes and Noble to the first level across from BrandBox.

BrandBox has a new “marketplace” that sells men’s and women’s clothing brands that are found online. According to a sign outside the store, the brands include Rhone, Jared Lang, Stutterheim, Welden and Faherty.

The Creative Collective POPUP that was adjacent to BrandBox during the holidays is now back in the mall.

The pop-up store is currently featuring Haus of Jung, which makes leather handbags, along with four other artisans and small businesses, according to an Instagram post. Haus of Jung plans to be in the space for two weeks, the post said.

Hat tip to Chuck and Polly D.

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