(Updated at 5:30 p.m.) Framebridge is officially open for business at the Mosaic District in Merrifield.
The custom framing company opened its doors for the first time today at 11 a.m. Located in Suite 165 at 2910 District Ave, this is Framebridge’s sixth store overall and its first in Virginia, though a Clarendon location is slated to open later this spring.
A Union Market store in downtown D.C. is also in the works, according to the company’s website.
Based in D.C., Framebridge launched in 2014 as an entirely online retail startup but began expanding into brick-and-mortar stores with its locations in D.C. and Bethesda, Md., in 2019.
Founder and CEO Susan Tynan says she wanted to stay true to the company’s “neighborhood concept” by expanding in the D.C. area.
“The Mosaic District was an obvious choice because we have a lot of existing online customers nearby, but we can also reach new customers shopping at all of the other great restaurants and stores in the center,” Tynan said. “We love the community of brands and organizations in Mosaic, and we’re excited to be a part of it.”
She adds that the first item they had framed in the Mosaic store was a souvenir from the Washington Nationals’ 2019 World Series championship.
To celebrate its arrival in Merrifield, Framebridge is offering to frame “mementos from customers’ personal achievements” for free if they book a 30-minute session with a design consultant, a spokesperson says. The offer lasts through April 11.
The store says walk-in customers are welcome, but the number of patrons allowed inside at one time is being limited to ensure adequate social distancing as part of its COVID-19 safety protocols. Masks are required for both customers and employees.
Hand sanitizer is being provided in the store. Employees also clean their work stations, surfaces, and devices after every consultation and undergo health screenings when they arrive each day, according to Framebridge.
Photo courtesy Framebridge
Founder Alicia Swanstrom started Greenheart Juice Shop in 2013 after turning to the health and nutrition community for support following the death of a loved one. She says starting her own business helped her reach “people at a deeper level through the product.”
In 2018, Greenheart merged with Middleburg Juice Company and their founder Matt Cahir. The company now offers a Middleburg Juice named “MJ” on its menu, along with a dozen other flavors.
Swanstrom told Tysons Reporter that Greenheart decided to open a shop in Vienna because of Cahir’s ties to the area. Greenheart has also had a stand at the Vienna Farmers Market since 2019.
“We have such a strong community in Vienna that has grown with us over the past few years,” said Swanstrom. “We wanted to bring something really special and unique to this town, and think that we have finally been able to achieve that with this new Greenheart flagship.”
Since the COVID-19 pandemic hit Fairfax County last spring, Swanstrom says Greenheart has nearly doubled its sales, something that has been rare for small businesses across the country.
When the opportunity presented itself to open a permanent shop on Dominion Road, Swanstrom says it was a “no brainer.”
The new Vienna shop will be the first to launch Greenheart’s new made-to-order food items. They will have a variety of avocado toasts, sweet potato waffles, and quinoa bowls, along with their established menu of favorites.
Vienna Mayor Linda Colbert will perform the ribbon cutting at the Vienna shop’s grand opening this weekend.
“I am so excited for Greenheart to open their business in Vienna,” Colbert said. “The community has known and loved their products at the Vienna Farmers Market…Now they will have a prime location off of Church Street that will be perfect for residents, as well as people using the trail to stop and enjoy a delicious drink.”
To celebrate its opening weekend, the shop will have a buy-one-get-one-half-off sale on all products from 7 a.m. to 6 p.m. on Saturday and 8 a.m. to 6 p.m. on Sunday. More information, locations, and home delivery options can be found on the Greenheart Juice Shop website.
A technology platform that powers flexible work/lounge spaces is moving into Tysons Corner Center.
3DEN announced on Tuesday (Mar. 2) that it has partnered with Macerich, the mall’s operator, to open an automated lounge in BrandBox, which aims to provide physical retail space to primarily digital businesses. This will be the company’s first venue outside of its home in New York City.
Expected to open this week, the lounge provides on-demand space that users check into, reserve, and invite guests to through 3DEN’s app. The space is designed to accommodate a variety of purposes, from professional meetings to small social gatherings and midday naps.
“People are going stir-crazy in their apartments, and they are looking for that third place in between work and home,” 3DEN CEO Ben Silver said in a press release. “This is the perfect solution for many people who are tired of working from home and need a place to connect, network and work where they can feel safe.”
Customers can pay $5 per hour to use the space, or they can purchase a membership for $99 per month.
Introduced to the world at New York City’s Hudson Yards development in 2019, 3DEN now operates eight locations in the Big Apple, but the company’s arrival in Tysons marks the beginning of its plans to expand. Its website indicates that sites in Detroit, Mich., are also in the works.
Aware that people might have concerns about utilizing shared spaces during the COVID-19 pandemic, 3DEN says that its lounges “undergo a rigorous daily cleaning and adhere to state and federal public health, safety and social distancing guidelines.”
The spaces are also outfitted with “sanitization units” that guests can use to clean their devices and workspaces.
“Strict safety standards are paramount,” Silver said.
“We welcome 3DEN as a perfect complement to the collection of 300+ retail specialty shops and restaurants, in one of the nation’s signature mixed-use destinations,” Macerich Assistant Vice President of Property Management Matt Berry said in the press release.
BrandBox has been vacant since early spring, but that’s about to change for the pop-up focused space in Tysons Corner Center.
Located on the first level near Barnes and Noble, BrandBox targets digitally native brands for short-term leases often ranging from six months to a year. If they like the brick and mortar storefront, BrandBox works with the tenants to help them find a permanent spot in the mall.
“Needless to say, with the fate of retail as a whole up in the air due to Covid, especially in an indoor shopping center and people’s varying comfort levels,” Becca Willcox, BrandBox’s senior manager of product and brand success, told Tysons Reporter. “We are taking things slowly.”
“In a world where anyone can buy the same mass-produced outfit from a brick & mortar retail store, Tailor On Tap makes it possible for you to create and elevate your unique style,” according to Tailor on Tap’s website.
Willcox said that BrandBox will be the first store for the Tailor on Tap. “Along with tailored pieces, they will have some ready-to-wear items as well — perfect for those returning to the office, on virtual calls and meetings or just wanting to look great in their everyday dealings,” she said.
Willcox said that BrandBox has been vacant since leases for three brands expired in the early spring.
The coronavirus pandemic has upended the retail industry. Even with widespread inventory challenges and legacy stores suffering, Willcox said that BrandBox’s ability to pivot quickly, flexibility and creativity keep it going.
BrandBox’s strategy — helping young, online brands with physical retail space through flexible leases — has remained the same through the pandemic, Willcox said.
“This formula actually makes BrandBox the perfect option for post-Covid store openings, even in unpredictable times,” she said.
Greenheart Juice Shop is getting ready to bring its drinks to the Town of Vienna in a few weeks.
The upcoming location (208 Dominion Road NE) along the W&OD Trail is expected to open in September, the shop shared on Facebook in mid-July.
Using ingredients sourced from local farms, Greenheart Juice Shop offers a variety of activated cashew milk, $11 cold-pressed juices and juice cleanse packs, along with granola.
Until the Vienna store opens, people can check out the drinks at the shop’s Vienna Farmers Market booth on Saturdays. Greenheart also delivers locally for orders over $40.
The upcoming Vienna location is hiring for several positions, according to recent posts on the company’s Facebook page.
Currently, the juice shop has locations in Leesburg, Aldie and Middleburg. Its website says that a D.C. location in Georgetown is coming soon.
Photo via Greenheart Juice Shop/Facebook
A woman- and veteran-owned business selling bath and body products is coming to Tysons Corner Center.
BrookieGirl sells a variety of bath bombs, hand sanitizer, body wash, hand soap, beard oil and more. The collections offered online include men’s products; hand sanitizers; the “Soap Dessert” collection with soap shaped like cupcakes, macarons and cake; and several gift baskets.
The company currently lists two Maryland stores — one in National Harbor and another in Annapolis — on its website.
Photo via BrookieGirl Bath + Body Care/Facebook
Golden Goose is planning to bring its high-end sneakers and clothing to Tysons Galleria.
The Italian brand sells sneakers for men, women and kids, along with leather jackets, t-shirts, knitwear and dresses for adults. Inspired by American basketball and ’80s culture, the Ball Star sneakers are made of goatskin and feature a star on the side ($400-$600). Meanwhile, the Stardan ones are based on 90s basketball shoes ($500-$700).
Fairfax County permits indicate that Golden Goose is looking to arrive at Tysons Galleria (2001 International Drive). Tysons Reporter obtained an email by a Golden Goose employee confirming plans are underway for the Tysons store.
“The focus for us is on the Galleria continuing to be the point-of-entry venue for relevant brands opening in the D.C. area,” Tysons Galleria said in a statement through a spokesperson.
Golden Goose’s website list locations across the U.S., from San Francisco to Dallas to New York City. No stores are currently listed in the D.C. area.
Photo by Michelle Goldchain
A currently vacant spot along Maple Avenue will soon be selling alcohol instead of armoires.
The relocation will let ABC expand, Dawn Eischen, a Virginia ABC spokesperson, told Tysons Reporter.
“This location will allow us to provide a wider selection of products, meet market demands and better serve our customers,” Eischen said.
Eischen said that the current store (436 Maple Ave. E.) is 4,600 square feet, while the former Posh! space is 6,000 square feet.
Posh!, a furniture retailer, left its longtime Maple Avenue home early last year, with the owner partially blaming traffic, parking and development woes. The store moved to 200 Dominion Road NE late last year.
The prominent storefront was one of several vacant spaces that the Town of Vienna has been working to fill with tenants, along with new efforts to help support small businesses that are already in the town.
It will still be a few months before shoppers can step foot in the space.
“Virginia ABC is in the permitting phase and we expect to open the new location in May or June,” Eischen said.
Luggage Plus isn’t currently open in Tysons Corner Center, but the store plans to soon return to the mall.
The store was located in a spot on the first level near Nordstrom. When Tysons Reporter stopped by earlier this week, the space was empty and locked up.
An employee at the Luggage Plus store in the Fashion Centre at Pentagon City said that the store closed to move to a different spot in the Tysons mall. The employee said shoppers can expect the new store to open in a few weeks.
A spokesperson for the mall confirmed to Tysons Reporter that the mall is working with Luggage Plus to finalize an alternate, permanent location, saying that the former space was a temporary lease.
Hat tip to Chuck and Polly D.
Little Birdies Boutique, a kids’ clothing store, is now in Tysons Galleria.
The store celebrated its new location with a grand opening on Saturday (Feb. 29). The store is next to Saks Fifth Avenue on the mall’s third level.
This is the second location for the clothing store, which first opened in D.C.’s Georgetown neighborhood in 2014, according to the store’s website.
The store sells kids’ clothing from newborns to size 10. Shoppers can find spring clothing, games, accessories and gear.
“Little Birdies Boutique takes a southern approach to children’s wear offering nostalgic traditional clothing mixed in with fun playful styles,” according to the website.