Bloomie’s is officially opening for business.
Bloomingdale’s smaller, more curated retail concept will welcome its first customers at noon today (Thursday) to kick off a three-day grand opening event in Merrifield’s Mosaic District. The 22,000 square-foot store is the first Bloomie’s to open in the country.
“We’re excited to introduce ‘Bloomie’s,’ our all-new store concept that brings the energy of Bloomingdale’s to a smaller style and service destination,” said Susan Cannaday, the general manager for Bloomingdale’s Tysons Corner location and the new Bloomie’s store.
Cannaday says Bloomie’s is “designed to create a sense of discovery,” with a curated, rotating assortment of merchandise that includes contemporary and luxury brands for clothing, cosmetics, shoes, handbags, jewelry, and other beauty items and accessories.
According to a press release, women’s apparel brands include Ganni, Staud, Maje, Rag & Bone, Cult Gaia, Jonathan Simkhai STANDARD, LoveShackFancy, Moussy, Mother, FRAME, RE/DONE, and AQUA. Meanwhile, the men’s apparel, shoes, and accessories sections include brands like Vince, Helmut Lang, Salomon, Barbour, and McQ.
To mark the store’s launch, Bloomingdale’s is also reintroducing a “Bloomie’s” brand. The first collection includes 35 special pieces from varsity jackets to combat boots to a special edition Zippo lighter. It will be available at Bloomie’s, Bloomingdale’s 59th Street flagship, and online.
“We were strategic in selecting the right categories and brands that reflect the local lifestyle, and offer services that meet our customers’ needs,” Cannaday said. “Whether you’re exploring the latest fashion and beauty trends, grabbing a bite at Colada Shop or working with a stylist, all of this can be done at Bloomie’s.”
Bloomie’s also features a new location for the D.C.-based Colada Shop, a restaurant that specializes in cocktails, coffee, and Cuban-inspired food.
Services offered at the store include a returns drop box, curbside pickup, and an option to pick up online purchases in-person. A customization desk provides personalization, monogramming, and alteration services.
“Bloomie’s is designed to be a more convenient and casual concept that fits into our customer’s everyday lifestyle,” Bloomingdale’s CEO Tony Spring said in the press release. “With our staff of stylists, omni services, lively restaurant, and elevated assortment, Bloomie’s can be their favorite neighborhood store.”
While today is the official opening, Bloomingdale’s started introducing its Bloomie’s concept to the Mosaic District neighborhood earlier this month with a pop-up at the Sunday FRESHFARM markets. Cannaday says they were “thrilled with the engagement we’ve seen from the local community.”
EDENS, the Mosaic District developer and property owner, says it is excited about the partnership with Bloomingdale’s to launch “a bold new concept.”
“Consumer preferences continue to evolve, but retail’s role in bringing people together remains fundamentally unchanged,” EDENS CEO Jodie McLean said in the press release. “Bloomie’s is designed to engage people and will serve more as a hub for experiences, with a focus on fashion.”
Bloomingdale’s existing presence in the Tysons area made the Mosaic District an appropriate place to introduce the Bloomie’s concept, according to Cannaday.
“We have two powerful existing Bloomingdale’s stores in the area with our Chevy Chase and Tysons Corner locations, so Bloomie’s enters a market where customers know our brand,” she said. “We chose this location within Mosaic District…because it provides an approachable and convenient location for the local communities.”
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