Fashion boutique Aritzia now open at Tysons Corner Center

Aritizia is now in business at Tysons Corner Center.

The Canadian fashion brand had a soft opening for its boutique at the mall — its first in Virginia — just before Christmas, but the arrival wasn’t officially announced by Tysons Corner Center until Thursday (Jan. 6).

“Aritzia is such a great brand to have at Tysons Corner Center,” Lindsay Petak, the mall’s senior marketing manager, said in a statement. “The Canadian-based retailer has gained such a large brand following with their offering of beautiful, everyday luxury fashion in aspirational spaces with exceptional service.”

Located in between Banana Republic and the Tesla showroom, the 7,741 square-foot retail store features a private shopping room and employs a dedicated “style advisor” who can provide one-on-one, personalized service to customers.

Aritzia sells various types of clothing, from T-shirts and blazers to accessories, shoes, and face masks. It launched in a department store in Vancouver, Canada, before the family that owned the store opened the first standalone boutique in 1984, according to the company website.

Aritzia operates more than 100 boutiques across North America. The new Tysons Corner store is part of a larger effort to expand the retailer’s presence in the U.S., which now has 40 stores, including one in Georgetown.

“We are thrilled about this new location [at Tysons Corner] as we continue to expand across the U.S.,” Aritzia spokesperson Marianna Lozowska said.

Aritzia’s arrival comes during a period of transition for Tysons Corner Center.

Property owner Macerich is gearing up for Phase 2 of its development plans, which will add office, retail, residential, and plaza space where the former Lord & Taylor store and a nearby parking garage are currently situated.

More immediately, anchor store L.L. Bean is set to close up shop next Monday (Jan. 17) after more than two decades at the mall. However, online rumors that Barnes & Noble is also on the way out are unfounded, according to both a store employee and the company.

“Our lease has not expired and we plan on continued operation and serving our Tysons customers,” Barnes & Noble’s public relations team told Tysons Reporter.