Newsletter

Photos: Pop-Up Retail Hub Opens in Tysons Corner Center

(Updated at 3:40 p.m.) Local flower delivery startup UrbanStems and other digital-native retail brands, in addition to long-time mall staple DKNY, opened this weekend at a new physical location in Tysons Corner Center mall.

BrandBox, a project launched by mall operator Macerich, adds physical foot traffic to the mostly digital companies. Tysons Corner Center was the first location for the retail experiment, which opened this past Saturday (Nov. 17).

The first group of startups in the location will be:

  • Naadam — a Mongolian cashmere apparel company.
  • Winky Lux — a cruelty-free facial cosmetics retailer.
  • Interior Define — a home furniture store specializing in custom-built pieces.
  • Nectar — a memory-foam mattress retailer.
  • UrbanStems — a same-day flower delivery service in Washington, D.C. and New York City.

For some startups, like Nectar, the Tysons Corner Center location is their first physical storefront. The company is offering $125 off mattresses and two free pillows starting today.

“Nectar’s space features an installation with hands-on components and a beautiful visual tour through a year of sleep to celebrate the brand’s one-of-a-kind 365 Night Trial with a vignette for each season,” said a PR rep.

DKNY, the New York-based fashion house, will use its BrandBox location to try new limited edition products and designs.

Recent Stories

A Youth Art Exhibition at Dulles Airport showcases work by Fairfax County students (courtesy McLean Project for the Arts) Before enduring the indignities of modern airport security, people flying out…

Live Fairfax is a bi-weekly column exploring Fairfax County. This recurring column is sponsored and written by Sharmane Medaris of McEnearney Associates. Questions? Reach Sharmane at 813-504-4479. Are you an inspired foodie like…

The clock is ticking for Fairfax County and the D.C. region to adopt a new transportation plan aimed at reducing greenhouse gas emissions. This past June, the National Capital Region…

Giant Food in Vienna (via Google Maps) A man who allegedly fired a gun during a family dispute in the parking lot of Vienna’s Giant Food has been arrested, the…

Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.

He recently ruptured his Achilles and has an incredibly long and tough journey ahead. As if COVID hadn’t impacted fitness professionals enough, throw this in the mix and it’s a double, even triple whammy. CG is no longer able to work and do what he loves for the time being because of this and we’d love your support.

Read More

Submit your own Community Post here for just $99.

The Rhea Baker State Farm Agency is proud to support Shelter House in providing safe places to be during quarantine. Shelter House’s mission is to prevent and end homelessness and domestic violence. Right now they are providing over 200 hotel rooms to those in need in our community. In the past year, across all programs, Shelter House served nearly 500 households comprised of over 1,500 individuals, 60% of which were children.

Of the households that exited shelter, over 70% moved to permanent housing. The Baker Agency has served Vienna and Tysons residents and business owners since 2007 and proudly offers insurance solutions for you home, condo, auto insurance, life insurance and more. We offer complimentary reviews and coach teen drivers to safer, better drivers, and to help keep your auto insurance rates down! We are always happy to talk or text at 703-847-6880.

Submit your own Community Post here for just $99.

×

Subscribe to our mailing list