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Crumbl Cookies among new retailers slated for Falls Church shopping plaza

The Falls Church shopping center Birch & Broad is nearing the end of an extensive renovation project (courtesy Federal Realty)

After making its Virginia debut in the Town of Vienna last year, Crumbl Cookies will add a second location in the Tysons area, this time at Birch & Broad (1200 W. Broad Street) in Falls Church.

Slated to open in March, the gourmet cookie shop will fill a 1,597 square-foot space in between Jersey Mike’s Subs and Domino’s Pizza at the shopping center formerly known as Falls Plaza, property owner Federal Realty announced yesterday (Wednesday).

The chain is also planning to open a Reston location in January.

“We’re looking forward to sharing Crumbl’s specialty cookies with the Falls Church community once we open at Birch & Broad,” franchise co-owner Brigg Bunker said. “…Crumbl will be the perfect place to stop in and grab dessert after a meal or for a sweet treat on the go.”

The shopping center will also add Taco Rock, Bolay Fresh Bold Kitchen, and Aqua-Tots Swim Schools in the coming months, while finishing a renovation project that began in April, according to a press release.

“As we approach the completion of the renovation, we are thrilled to welcome the addition of three more notable merchants advancing Birch & Broad to almost full occupancy,” Federal Realty Vice President of Asset Management Deirdre Johnson said.

Taco Rock

Taco Rock announced in June that it had closed a deal to build a 2,815-square-foot taqueria and tequila bar at Birch & Broad.

At that time, the Rosslyn-based restaurant expected its new venue to be ready in October, but beverage manager Ana Barrera tells Tysons Reporter that they now hope to open in December.

“We were anticipating on opening the first week of December,” Barrera said by email. “Unfortunately, since the supply chain for equipment is so backed up, we are moving our opening date to the last week of December if all goes smoothly…We look forward to opening our doors sooner rather than later!”

Bolay Fresh Bold Kitchen

Created by CEO Chris Gannon and his father, Outback Steakhouse founder Tim Gannon, Bolay is a fast-casual concept that sells salad, rice, and noodle bowls with an emphasis on healthy ingredients.

The Falls Church location will be Bolay’s first outside its native home of Florida. The 2,972 square-foot space is expected to open across the street from Birch & Broad’s CVS Pharmacy next summer.

“We’re in a growth phase and this will be a really exciting opening for us” Chris Gannon said. “Guests can expect fine dining food at the speed and cost of fast casual.”

Aqua-Tots Swim Schools

Aqua-Tots will open a 7,287 square-foot space adjacent to Staples next year.

Despite its name, the franchise provides swimming lessons and services to all ages. Its Northern Virginia presence currently consists of sites in Centreville, South Riding, and Leesburg.

“This is a moment of major expansion for the franchise, and we are excited to invite local families to register their little ones for world-class swimming lessons,” Andrew George, owner of the Falls Church site, said. “There are a lot of kids in the Falls Church area, and we can’t wait to get them in the water.”

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