Falls Plaza Shopping Center gets new name as renovation is set to begin

Construction work on an extensive renovation of Falls Plaza Shopping Center will begin in mid-April, property owner Federal Realty Investment Trust announced yesterday (Wednesday).

The 144,000 square-foot shopping center at 1200 W. Broad Street in Falls Church will get a new look with overhauled building façades, new signage and decorative lighting, enhanced landscaping, and expanded outdoor seating areas.

As part of the renovation project, Falls Plaza will be rebranded as Birch & Broad to reflect its location at the intersection of Birch and Broad streets and “align with the Modern Farmhouse aesthetics featured in the renovation,” according to Federal Realty’s press release.

“This transformation underscores Federal’s long-term commitment to our properties, merchants, and the communities in which we operate,” Federal Realty Vice President of Development Jay Brinson said.  “The new public gathering spaces and expanding café seating areas combined with the new architecture and placemaking upgrades will make Birch and Broad a place that truly captures the essence of community, a quality for which the City of Falls Church is recognized.”

The renovation will also occur concurrently with an interior remodel of the Giant Food that anchors the shopping center.

According to Giant Food Director of Strategic Planning and Execution Gary Budd, the remodel will enable the grocery store to “significantly upgrade” its fresh and prepared food departments. Added offerings will include a new gourmet cheese case and a fresh pizza program.

The store’s layout and decor will also be revamped to make navigation simpler for shoppers.

“The remodeled Giant is an exciting step in our mission to continue to offer improvements and unique selections across the areas we serve,” Budd said.

Other existing retailers at Falls Plaza include Conte’s Bike Shop, CVS Pharmacy, Plaka Grill, Starbucks, Jersey Mike’s and Road Runner Sports.

Federal Realty anticipates that the shopping center renovation will be finished later this year, prior to the winter holiday season.

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