Tysons, VA

(Updated at 11:15 a.m.) Shoppers can customize their sweats at the new Roots store set to open today (Thursday) at Tysons Corner Center.

The Canadian brand’s store is located on the second level by Victoria’s Secret and plans to open at 10 a.m., according to Francesco Tribuzio, a spokesperson for the company.

Roots sells women’s, men’s and kids’ clothing, with a focus on leisurewear and leather goods branded with the beaver logo.

“The new store at Tysons Corner will be a 4,845 square foot store designed to look like a traditional Roots cabin with original furniture and fixtures,” Tribuzio said.

The first 50 shoppers will receive a deal for $50 off a purchase of $100 or more, Tribuzio said.

Shoppers can add patches, letters or numbers to their sweat in-store and digitally personalize leather goods or the Award Jacket.

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