The View. The Lumen. The Monarch.
Where do the new Tysons developments get their names?
Some of the names are obvious, like Capital One Tower or The Boro under construction across from the Greensboro Metro station, but others have obscure names derived either from the purpose or design of the project.
Here are the stories and thought processes behind the name of some new developments around Tysons:
What it is: A sprawling 3 million-square-foot development from the Clemente Development Company near the Spring Hill Metro station. The centerpiece of the project is The Iconic, a 600 foot-tall office tower.
“The View’s name is based on the fact that this project will be the western gateway project in Tysons as it matures into America’s ‘Next Great City,’ with dramatic views in all directions,” Juliann Clemente, the president of Clemente Development Company, said in an email. “The name captures the project’s essence and its prominent role in the development of Tysons’ skyline.”
Clemente also noted that much of the company’s names are picked by the development team over lunch.
What it is: A planned affordable housing complex temporarily on hold as the Clemente Development Company focuses on The View to the north.
“The Evolution’s name was chosen as it will provide the workforce — in one location — a home with educational facilities, child care services and other essential amenities all proximate to where the workforce lives, works and plays enabling residents to evolve within walking distance to work in the new city that will be Tysons,” Clemente said. “No commuting required. They’re turning commuting time into productive time, and we’re offering the opportunity to grow and evolve.”
What it is: A high-end condominium tower east of Tysons Galleria that broke ground earlier this year. Units in The Monarch range from $600,000 to just over $3 million.
“The Monarch name was chosen for two reasons,” Kamarin Kraft, the vice president of the Mayhood Company, which is marketing the project, said. “The first is that the project is a part of the new Tysons and we are very proud to be part of this positive transformation. The Monarch butterfly is powerful symbol of this exciting transformation. The second reason is that we have outdoor space on every home and most of them are three-sided extended balconies which makes the building appear as if it’s taking flight when viewed from above.”
What it is: A row of development projects located along Westpark Drive, of which The Monarch is one.
“I have to assume the Arbor Row name comes from the line of properties which flank Westpark Drive and share the mature grove of trees to the rear which is a unique asset in our urban setting,” Kraft said.
What it is: A luxury-apartment that started leasing earlier this year with move-ins planned later this summer.
“The name for Lumen was inspired by the building design,” Lindsey Bernhardt, the account manager for LinnellTaylor Marketing, said. “Consisting of floor to ceiling windows spanning the entire building, standing at 32 stories tall, the Lumen is the tallest building in Fairfax County to date. The name is a play on the meaning of lumen, relating to luminous, letting the bright and radiant light in.”
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