Morning Notes

Virginia Hospital Center Expands into Tysons — “The Arlington health system has purchased a building at 1760 Old Meadow Road where it’s setting up an orthopedic outpatient surgery center, according to VHC CEO Jim Cole. The hospital is now renovating a 14,900-square-foot area of existing building in a project expected to cost $6.4 million including construction and equipment…The facility is slated to open in mid-2022.” [Washington Business Journal]

County Releases FY 2023 Budget Forecast — Fairfax County anticipates a 5.7% revenue increase of approximately $279.6 million for fiscal year 2023, which starts July 1, 2022. However, the gains will be offset by continued declines in real estate values for office buildings and senior care facilities due to the pandemic. [Fairfax County Government]

County Police Focus on Recruitment and Violent Crimes — “While monitoring disturbing trends such as domestic homicides and increasingly violent vehicle thieves, Fairfax County Police Chief Kevin Davis hopes to hire more officers and implement changes to modernize the police department. The county’s overall crime rate now is down by slightly more than 12%, or about 3,500 fewer victims compared with the previous year.” [Sun Gazette/Inside NoVA]

Town of Vienna Offices Closed Tomorrow — “Town offices and the Community Center will be closed Nov. 25 for Thanksgiving. There will be no trash collection on Nov. 25, crews will pick up along that route the next day. The Community Center will be open from 8 a.m. to 6 p.m. Nov. 26, while Town offices will be closed.” [Town of Vienna/Twitter]

Visit Fairfax Launches Holiday Gift Guide — “Ali Morris at Visit Fairfax, the county’s official tourism and hospitality promotion group, created the Fairfax County 2021 Holiday Gift Guide to showcase gift-worthy products created right here and the artisans behind the creations. You can shop by these categories: art and designs; body; chocolate; coffee; food; kids; pets; stocking stuffers; textiles; wine, beer and spirits.” [FCEDA]

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A field inside The St. James in Springfield (courtesy SportsNOVA)

Fairfax County has joined three other Virginia localities to create SportsNOVA, a marketing partnership aimed at promoting Northern Virginia as a destination for sporting events.

As the county’s official tourism organization, Visit Fairfax announced on Aug. 10 that it has aligned with the marketing arms of Loudoun, Prince William, and Strafford counties to promote and pitch the region.

The agencies believe the location, availability of already-built venues, and accessibility of public transportation make Northern Virginia an ideal place for sports tournaments, events, and championships.

Eric Kulczycky, Visit Fairfax’s national sales manager, says sports can be a huge economic driver for a region, and he hopes that this partnership can help better capture those dollars.

“[Sporting events] can generate taxes and jobs,” he said. “Through visitor spending like hotel stays, eating at restaurants, buying tickets to [events]…Our mission is to generate additional spending and get new money coming into our communities.”

There is evidence that sports drive considerable economic activity. One 2019 study conducted by a sports tourism trade association found that 180 million trips were made in the U.S. for sporting events — from youth to professional leagues — with more than half of those trips being overnight.

Visitors who stayed overnight spent $359 per person on average.

Northern Virginia has hosted a number of large sports events in recent years, including the 2015 World Police & Fire Games, the 2017 Senior PGA Championship, and a Kayak Bass Fishing tournament this past May.

The hope, Kulczycky says, is to entice more events of this nature, like regional hockey tournaments and more senior-centric sporting events.

One of the main selling points is that the county and region have a number of available venues, several of which are relatively new.

The St. James complex in Springfield opened in 2018 and has a multitude of facilities, including four NBA-size basketball courts, two NHL-size rinks, a 50-meter Olympic pool, and indoor turf fields.

There is also George Mason University’s EagleBank Arena, which is on the verge of a major renovation. Elsewhere, there is Segra Field, which opened in Loudoun County two years ago, and the Jeff Rouse Swim and Sport Center in Stafford, which was also only completed a few years ago.

Kulczycky says there have been preliminary conversations in Fairfax County about opening additional indoor and outdoor sporting complexes as well.

Not every Northern Virginia locality is part of this partnership. Notably, Arlington County isn’t in the consortium. Kulczycky says Arlington officials have not been currently actively pursuing the sports tourism market, but there’s an “open invitation” for them to join.

Kulczycky says the decision to combine forces with other localities was due to the realization that being together was better.

“There are multi-sport and large single-sport events that Fairfax County simply cannot host unless we secure facilities in other jurisdictions,” he said.

Plus, Kulczycky notes that a combined marketing campaign is more cost-effective.

SportsNOVA is simply an extension of what Fairfax County and Northern Virginia has been trying to do separately for years.

“I’ve been doing this for 15 years and there’s always been an interest in hosting sports tournaments in Fairfax County and Northern Virginia,” Kulczycky said. “So, we’re just continuing to look to expand opportunities in the sports market.”

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Morning Notes

Starr Hill Biergarten OpensStarr Hill Brewery opened its new Tysons beer garden at 11 a.m. on Saturday (Aug. 21) with live music, craft beer, and more. The 5,000 square-foot venue is part of Capital One Center’s The Perch skypark, which will celebrate its grand opening with a three-day music festival in mid-September. [Starr Hill/Instagram]

See FCPS Photos from First Day of School — “Today was a great day to be in Fairfax County Public Schools! Almost 180,000 students returned to our buildings this morning, excited and ready to learn. Enjoy some highlights from #FirstDayFairfax and #FCPSReturningStrong on social media, or visit our website for more photos.” [FCPS]

Construction Firm Adds Vienna OfficeSkanska USA has signed a five-year lease for a 3,129 square-foot office at 8521 Leesburg Pike in Vienna to expand its civil practice in the mid-Atlantic region. Executive Vice President Michael Viggiano says “the rapidly changing Tysons region has been an area of investment” for the construction company “for many years,” pointing to its involvement in projects like The Heming at Scotts Run and The Boro. [Commercial Observer]

Visit Fairfax Leader Details Pandemic’s Impact on Hospitality — “The COVID-19 pandemic still is wreaking havoc upon the region’s hospitality industry and full recovery may be a good distance off, the president and CEO of Visit Fairfax told Greater McLean Chamber of Commerce members Aug. 19…Biggar predicted it would be at least mid-2022 — and perhaps sometime in 2023 — before business travel recovered.” [Sun Gazette]

Falls Church Community Center Closed — “FYI: the Community Center is closed this week (Aug. 23 – Aug. 29) for their annual deep clean. It’s good timing, since the building has an eau de sweaty camper essence right now.” [City of Falls Church/Twitter]

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Morning Notes

Tysons Could Get a Rock Climbing Center — An affiliate of the Manassas-based Vertical Rock Climbing & Fitness Center plans to convert the former Hamilton’s Sofa & Leather Gallery at 8461 Leesburg Pike into a rock climbing facility. The 9,220 square-foot space has been leased and is slated to open later this year, but Fairfax County is still processing permit applications to allow the use at that location. [Washington Business Journal]

Tysons Education Nonprofit Honored by General Assembly — Del. Mark Keam (D-35th) presented a signed commendation to the Center for Excellence in Education (7918 Jones Branch Dr.) during the 38-year-old nonprofit’s annual Congressional luncheon on July 15. The State Senate and House of Delegates both approved a proclamation recognizing CEE for promoting science, technology, engineering, and math education with free programs for students and teacher training. [CEE]

Visit Fairfax Joins Regional Sports Tourism Partnership — “The tourism-marketing organizations of Fairfax, Loudoun, Prince William and Stafford counties on Aug. 10 announced the launch of SportsNOVA, a new regional sports-tourism partnership designed to market Northern Virginia as a premier destination for travel-sports events.” [Sun Gazette]

Maryland Beltway Project Contract Approved — The Maryland Board of Public Works voted 2-1 to approve a “predevelopment agreement” with toll lanes operator Transurban and financial firm Macquarie to design express lanes on I-270 and part of the Capital Beltway. The much-debated project is seen as critical to the success of Virginia’s 495 NEXT project in McLean, which got key federal approvals last month. [The Washington Post]

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If the prospect of trillions of cicadas emerging from the earth fills you with excitement, Fairfax County’s official tourism organization has just the game for you.

Visit Fairfax has introduced a Cicada Stroll Bingo card where participants can mark off squares when they take photos of a cicada at certain locations for a chance to win insect-inspired prizes.

“While some may view the arrival of the Brood X cicadas as a nuisance, we here at Visit Fairfax choose to look at it as an exceptional opportunity for visitors and residents to witness one of Earth’s most remarkable natural occurrences – and have fun at the same time!” Visit Fairfax President and CEO Barry Biggar wrote in the press release.

Suggested sites to spot cicadas range from pieces of public art like the murals at the Mosaic District to the Sully Historic Site in Chantilly. Other boxes to check include county hiking trails, shopping centers, a brewery or winery, near water, and at a restaurant (hopefully, not on your food).

Anyone who fills out two squares in their bingo card, plus the traditional “free” square in the center, can upload the card and accompanying photos for a chance to get a Cicada Care package with items like a custom cicada facemask.

Winners will be announced in May, and some of the best photos will be featured on the county’s blog and social media.

Cicada Stroll Bingo Card (Photo courtesy of Visit Fairfax)

The Cicada Bingo Card was conceived as a way to showcase “road trip travel” and encourage folks to visit outdoor county attractions safely in a “quirky kind of way,” Visit Fairfax spokesperson Ali Morris says.

She adds that this is also another way to encourage residents to visit and support their favorite local business as they recover from an extremely rough last year.

The D.C. region is expected to be the epicenter for the emergence of Brood X, a brood of cicadas that emerge only every 17 years. They spend their larva years underground, which is anywhere from two to 17 years, chowing down on tree roots.

There could be millions of them buzzing around in the area in the early summer. They’re extremely loud, thanks to the sound that the males produce by rubbing their legs together to attract potential mating partners.

While they are also big as far as insects go, they’re completely harmless. In fact, their long life cycles and the fact that they are so numerous are really their only defense mechanisms from predators.

The Brood X cicadas are expected to hit peak emergence in Northern Virginia in late May through early June. While they’ll be visible and audible everywhere, parks and other natural settings will be the best place to see and hear them.

They are also edible, to an extent.

“A few are not likely to hurt pets but too many could cause digestive issues,” Fairfax County Park Authority naturalist Tammy Schwab told Tysons Reporter last month. “They are edible by people if you’re brave enough to try it.”

Photo courtesy Visit Fairfax

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The weather is getting warmer and the sun is shining longer, but spring really arrives in D.C. when the thousands of cherry trees around the Tidal Basin start to bloom.

Organizers announced on March 1 that this year’s National Cherry Blossom Festival will take place from March 20 through April 11. The National Park Service currently predicts that the flowers will be in peak bloom sometime between April 2 and 5.

With COVID-19 still posing health risks after mostly shutting down last year’s showcase, the 2021 festival has been reimagined in a less concentrated format with a combination of in-person and virtual activities that will encompass the entire D.C. area, including Fairfax County.

In addition to promoting regionwide events, such as the “Art in Bloom” sculptures and “Petal Porch Parade,” Fairfax County will host events of its own in coordination with the larger festival, many of them designed to showcase local gardens and parks or celebrate the coming of spring.

Supported by Visit Fairfax, the county’s official tourism organization, the festivities include:

  • Festival Central (March 20-April 11): The Fairfax County Visitor Center at Tysons Corner Center will provide free cherry blossom-themed souvenirs and information about the festival. It will also host its annual National Cherry Blossom Festival Day from 1-3 p.m. on March 27, which will feature a calligraphy demonstration.
  • The Science Behind Flowers (March 20-April 11): A program on botanical chemistry, invasive and native plants, ecological restoration, and other flower-related topics will stream online throughout the festival, courtesy of the Children’s Science Center.
  • Spring Fling Tour (March 27): Frying Pan Farm Park in Herndon will have “special stations” throughout its nature trail “to build a fairy house” and provide Japanese tea at its meeting house.
  • Wabi-Sabi: Embracing Imperfection (March 28): Alexandria’s Green Spring Gardens will host a program on wabi-sabi, a Japanese philosophy focused on finding beauty in an imperfect natural world. Attendees will get tea samples and traditional sweets in an optional tea box. The event costs $12-24 and requires advance online registration.
  • Spring-Themed Drive-in Movies (April 3-4): Mosaic District is resuming its drive-in movie screenings with a pair of double features, starting with “Mary Poppins” and “Ferris Bueller’s Day Off,” followed by “Hop” and “42.” Tickets cost $28 per car and can be purchased online.
  • Community Market and Workshops (April 10): The Workhouse Arts Center in Lorton will feature cherry blossom-inspired artwork, a marketplace, and various workshops, including origami crafts, haiku contests, and Japanese drumming.
  • Plants & Design (April 10): Led by horticulturalist Bevan Shimizu, Green Spring Gardens will offer a virtual, hour-long program about Japanese-style garden design. The program costs $18 and requires advance registration.

Visit Fairfax also advises residents and visitors to take the opportunity provided by the festival to tour the county’s parks, including Meadowlark Botanical Gardens in Vienna, which has a lake surrounded by more than 100 cherry trees.

Though the format is different this year, Visit Fairfax president and CEO Barry Biggar says the influx of tourism that typically accompanies the annual cherry blossom festival has long benefitted not just the nation’s capital, but also the D.C. region as a whole.

“The National Cherry Blossom Festival is one of the nation’s greatest celebrations of spring and Visit Fairfax has been a proud supporter for many, many years,” Biggar said. “…People may come because they are familiar with the blossoms along the Tidal Basin, but we encourage visitors and residents to also explore some of the wonderful cultural events and attractions, spacious gardens and parks, and beautiful cherry trees that exist beyond the city.”

The festival will kick off at 6 p.m. on March 20 with a virtual opening ceremony. A full programming guide can be found on the National Cherry Blossom Festival website.

Photo courtesy Visit Fairfax

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Hotel rooms have suddenly become difficult to come by in Fairfax County ahead of Inauguration Day on Wednesday.

That is a welcome problem for the lodging sector of the hospitality industry, which has been in a downward spiral since the COVID-19 pandemic prompted a slew of travel restrictions and stay-at-home health guidance.

But this inauguration will be unlike any other in recent political history. The general public’s ability to attend President-elect Joe Biden and Vice President-elect Kamala Harris’s Oath of Office ceremony has been sharply curtailed due to the pandemic, but hotels are hosting another large group of guests: the National Guard.

Up to 21,000 members of the National Guard have been authorized to come to D.C. and secure the city ahead of potential attacks, after Trump supporters stormed Capitol Hill on Jan. 6. Fairfax County hotels are reportedly housing some of the 15,000 guard members already in the D.C. metropolitan area.

“We are indeed hearing anecdotally from hoteliers that there has been an uptick in reservations compared with the past 11 months, but we are unable to ascertain whether those reservations are directly related to the inauguration and/or the National Guard or people who are visiting for leisure or business travel,” Visit Fairfax President and CEO Barry Biggar said in a statement.

The pandemic and ensuing shutdowns devastated the hospitality industry across the U.S. In Virginia, COVID-19 has resulted in the loss of about 100,000 jobs, according to the American Hotel and Lodging Association.

In November, the AHLA found that 71% of its member hotels said “they won’t make it another six months without further federal assistance given current and projected travel demand.” 47% of respondents said they would be forced to close hotels.

Many hotels were forced to layoff more staff this winter, even as access to the second round of the Paycheck Protection Program has expanded to all lenders.

But the employees who remain taking the sudden surge of guests in stride, Biggar explains.

“What we do know is that our hotels have been working tirelessly, even with staff shortages and for long hours, to ensure that our guests are treated with the utmost hospitality,” he said.

Photo courtesy Hilton McLean Tysons Corner

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In an effort to help local businesses weather economic impacts from the COVID-19 pandemic, Visit Fairfax has a new mobile program to connect people to local businesses offering takeout.

Visit Fairfax unveiled the “Take Out Trail” mobile passport program today (Thursday). The free program, which can be used on phones or computers, has a menu of local businesses ranging from restaurants to local merchants.

“Our hope is that the mobile passport will help residents connect with the merchants they know and love and also inspire them to explore the other world-class restaurants, breweries and wineries our county has to offer,” Visit Fairfax’s president Barry Biggar said in the press release.

People can use “Take Out Trail” to find out when businesses are open, where they are located and what they are offering for take-out and delivery. The program has more than 50 merchants, according to the press release.

“In addition, many merchants are offering discounts and coupons, such as 20% off orders or 50% off of wine,” the press release said.

Some of the Tysons-area businesses on menu include Caboose Commons, 2941 Restaurant, Eddie V’s and Barrel and Bushel.

Visit Fairfax worked with digital agency Streetsense and Bandwango to build and launch the program “in a matter of days,” the press release said.

Biggar told Tysons Reporter yesterday that Visit Fairfax is working to support local businesses.

The organization has been promoting “Virginia Is for Restaurant Lovers Takeout Week,” coordinating with local hotels to give discounts to self-isolating first responders and offering virtual activities through the “Fairfax First” program.

Local businesses interested in participating in the program for free can find information online or call 435-477-7804.

“During these challenging economic times, it’s more important than ever that we come together as a community to support our local small businesses,” Biggar said in the press release.

Image via Visit Fairfax 

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