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A new technology repair store has arrived in Vienna, just in time to assist anyone already encountering issues with the phone they got for Christmas.

Asurion Tech Repair & Solutions — a national chain of electronics and appliance repair franchises — announced last week that it recently opened its latest location in Vienna Shopping Center (136D Maple Avenue). The store occupies the space next to Ben & Jerry’s that was previously filled by Motophoto.

The store is scheduled to host a grand opening celebration from noon to 2 p.m. on Saturday (Jan. 8) that will include refreshments, discounts, giveaways, and other attractions, according to a press release.

“We are excited to bring Asurion Tech Repair & Solutions to Vienna,” Asurion District Manager Graham Pointer said by email. “It’s a rapidly developing area that combines a small-town feel with thriving businesses. We are eager to be at the forefront, anticipating and responding to the technological needs of this community.”

With more than 650 stores in the U.S., Asurion Tech Repair & Solutions fixes consumer electronics, including phones, computers, and gaming consoles, according to its website. The press release says diagnostics on all gadgets are free, and there is a 90-day limited warranty for all repairs.

The retailer was originally known as uBreakiFix but is now undergoing a nationwide rebranding after it was purchased by the global technology insurance company Asurion in 2019.

The Vienna store is Asurion’s 26th location in Virginia. The company also has venues in Fair Lakes, Falls Church, Springfield, and Herndon.

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The Weekly Planner is a roundup of interesting events coming up over the next week in the Tysons area.

We’ve searched the web for events of note in Tysons, Vienna, Merrifield, McLean, and Falls Church. Know of any we’ve missed? Tell us!

Monday (Nov. 1)

  • Daf Circle with Jalal Kimia — 7-8:30 p.m. at the Iranian-American Community Center’s Pars Place (2236-C Gallows Road) in Dunn Loring — Make some noise and leave the stress behind with this drumming event. Bringing your own instrument is preferred, and walk-ins won’t be accepted. Face masks are required at all times during the event. Cost is $15. Repeats on Nov. 8 and 15.

Tuesday (Nov. 2)

  • Noel Schajris — 8 p.m. at the State Theatre (220 N. Washington St.) in Falls Church — He’s sung duets with John Legend, Alejandro Sanz, Camila Cabello, and more, but the Latin Grammy winner (part of the duo Sin Bandera) is branching out on his own. Doors open at 6 p.m. Tickets start at $50 plus fees in advance.

Wednesday (Nov. 3)

Thursday (Nov. 4)

  • An Introduction to Cryptocurrency — 7-8 p.m. at Mary Riley Styles Public Library (120 N. Virginia Ave.) — Still not quite sure what bitcoin is? Falls Church City’s library is here to help with a talk led by policy managers from the Blockchain Association about the basics of blockchain technology, the most notable cryptocurrencies, and related regulatory issues.
  • Harlem 100, featuring Mwenso & The Shakes at Wolf Trap — 8 p.m. at The Barns (1635 Trap Road) — A multimedia show features the sights and sounds of Harlem with the music of Fats Waller, Duke Ellington, Billie Holiday, Bessie Smith, and more. Doors open at 6:30 p.m. Tickets start at $52 plus fees.

Friday (Nov. 5)

  • National Symphony Orchestra: Nicholas McGegan conducts Bach & Haydn— 8 p.m. at Capital One Hall (7750 Capital One Tower Road) in Tysons — The National Symphony Orchestra comes to Capital One’s new venue to perform Johann Sebastian Bach’s “Orchestral Suite No. 4 in D major, BWV 1069,” Joseph Haydn’s “Symphony No. 98 in B-Flat major” and more. Tickets start at $39 plus fees.

Saturday (Nov. 6)

  • Habitat Restoration: Cavalier Trail Park — 10 a.m.-noon at Cavalier Trail Park (420 S Maple Ave.) — Help the City of Falls Church clear invasive plants, while planting native species that help birds, insects, and other pollinators. Close-toed shoes and masks are advised, and advance registration is required, with the event limited to 30 people to ensure social distancing.
  • Aaron Lee Tasjan, with Tristen — 8 p.m. at Jammin Java (227 Maple Ave. East) in Vienna — The genre-bending indie rocker featured on NPR’s Tiny Desk Concerts series comes to the Town of Vienna. Doors open at 6:30 p.m. Tickets are $16 plus fees.

Sunday (Nov. 7)

  • Capital Wind Symphony — 3 p.m. at Capital One Hall (7750 Capital One Tower Road) —  The Tysons-headquartered symphony will perform pieces from Johan de Meij’s “The Lord of the Rings” to John Philip Sousa’s “Hands Across the Sea” at another free concert, this time at Capital One’s new venue.
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A satellite in orbit (via NASA/Unsplash)

A telecommunications company dedicated to filling gaps in NASA’s data-relaying satellite network will create dozens of new jobs in Fairfax County with newly announced plans to expand its headquarters in Tysons.

A subsidiary of the Australian aerospace and defense contractor Electro Optic Systems, SpaceLink currently employs 10 people in Virginia at the headquarters it established at 8260 Greensboro Drive in March. It also has offices in Silicon Valley, California.

With the expansion, the company will create 41 new jobs and gain more capacity to develop and deploy a satellite communications system intended to “provide secure and continuous communications between spacecraft on orbit and the ground,” according to a press release from Gov. Ralph Northam’s office.

Fairfax County’s proximity to D.C. and the region’s abundance of government agencies and contractors made it “a natural choice” for SpaceLink’s headquarters, CEO David Bettinger says.

“As an innovative space company, we also have the opportunity to draw from the rich pool of talented technology and business professionals who are drawn to the region for its opportunities and dynamic environment,” Bettinger said in a statement. “Northern Virginia is an important hub for the aerospace and defense industry, which makes it a great fit for SpaceLink’s corporate headquarters.”

According to Northam’s office, SpaceLink’s relay network will be developed in Fairfax County and is designed to fill in the gaps of the U.S. Tracking and Data Relay Satellite System.

Here are more reactions from the Fairfax County Economic Development Authority, which collaborated with the Commonwealth to secure the project:

“We are proud to see SpaceLink growing here and we welcome the opportunity to work with the company further,” said Victor Hoskins, president and CEO of the Fairfax County Economic Development Authority. “Fairfax County and Northern Virginia have developed a robust aerospace and satellite cluster and SpaceLink is the perfect company to take advantage of our many assets in that industry sector and the workforce supporting it.”

“Fairfax County leads the Commonwealth in innovation and our businesses reflect that,” said Fairfax County BOS Chairman Jeffrey C. McKay. “The Board of Supervisors has invested significantly over the decades to build Fairfax County into a community that attracts great companies and a great workforce, and that work continues to pay off. We are looking forward to welcoming SpaceLink.”

The FCEDA worked with the Virginia Economic Development Partnership to secure the project for Virginia and will support SpaceLink’s job creation through the Virginia Jobs Investment Program (VJIP). State-funded VJIP provides consultative services and funding to companies creating new jobs in order to support employee recruitment and training activities. As a business incentive supporting economic development, VJIP reduces the human resource costs of new and expanding companies and demonstrates Virginia’s commitment to enhancing job opportunities for residents.

“SpaceLink’s expansion in Fairfax County will strengthen the Commonwealth’s position as a leader in the aerospace industry,” Gov. Northam said. “Small businesses are critical to fueling economic growth, and we are proud to support this Virginia-founded company as its innovations make a name for itself in space exploration and defense.”

Photo via NASA/Unsplash

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Morning Notes

Local Swim Coach Arrested on Child Porn Charges — Fairfax County police have arrested a 21-year-old aquatics instructor for possession of child pornography after finding thousands of explicit images and videos in an online Dropbox account. The suspect has been a Fairfax County Park Authority employee since 2015, but so far, none of the victims appear to be county residents or have connection to his job as a swim instructor. [WTOP]

Code Violation Pushes Farmers Market Out of Vienna — The NOVA Central Farm Market has moved to Marshall High School outside of the Town of Vienna’s limits, because the town code only allows one farmers market. Operated by Central Farm Markets, the market had operated at Marshall High until the closure of schools due to COVID-19 last year prompted a relocation to Holy Comforter Church on Beulah Road. [Patch]

New Tech Company Launches in Tysons — The new technology startup LevelFields announced the public launch of its artificial intelligence platform that helps investors predict stock prices on Monday (Oct. 4). Based in Tysons, the company was developed in response to the volatility introduced by the COVID-19 pandemic and has received funding from the Center for Innovative Technology, among other sources. [LevelFields]

Meet New Fairfax Parks Director — “Jai Cole, who on Sept. 14 became the new executive director of Fairfax County Park Authority (FCPA), wants to make the park system more accessible and equitable. Cole spent the past 16 years with the Maryland-National Capital Park and Planning Commission, Montgomery Parks. During a recent phone interview, the Silver Spring resident told the Sun Gazette why she returned to her home county.” [Sun Gazette]

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Morning Notes

Weekly Police Blotter Halted Over ICE Concerns — Fairfax County police no longer publish a weekly arrest blotter after officials decided that it violates the county’s Trust Policy barring employees from giving information to federal immigration authorities. Some fear this will reduce public transparency, though the department is looking at releasing the data without identifying details like alleged offenders’ names and last known addresses. [The Washington Post]

Tysons Tech Contractor Leaves for Ashburn — The eighth largest public company in the D.C. area, DXC Technology will move its corporate headquarters from the 1775 Tysons Blvd. space it has occupied since 2016 to the One Loudoun development in Ashburn. The move is expected to be complete in November and comes as part of the company’s plans to downsize with its workforce operating more remotely. [Washington Business Journal]

McLean Company Offers Stocks to Fund Indoor Ski Slope — Alpine-X, the McLean-based company behind Lorton’s planned indoor winter slope facility, has attracted 75 investors in the first week since it started selling stocks to the general public to help fund the project. Expected to open around early 2025, Fairfax Peak will include a luxury hotel, zip lines, a mountain coaster, restaurants, and other amenities. [Patch]

Fairfax County Launches New Mobile App — “New county iPhone and Android apps are now available for you to download and have county information even closer to your fingertips. This latest version of the county app includes push notifications that you can opt in to receive about topics such as tax and voting deadlines, key news headlines, [and] important updates on COVID-19 and other emerging issues.” [Fairfax County Government]

McLean Student Highlighted for Journalism Skills — Churchill Road Elementary School fourth-grader Ethan Zhang is one of 10 children from across the country that Time for Kids has chosen to be a “Kid Reporter” for the 2021-2022 school year. He stood out for his profile of Fairfax County Public Schools Director of Food and Nutrition Services Maria Perrone, a story that looked at the school system’s meal distributions during the COVID-19 pandemic. [Patch]

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Morning Notes

Lieutenant Governor Candidates Speak at Tysons Luncheon — “Candidates for lieutenant governor of Virginia told their personal stories and articulated their values at a Sept. 1 luncheon in Tysons, but provided few specifics on what they would seek to accomplish if elected.” [Sun Gazette/Inside NoVA]

MCC to Hold Public Meeting on Budget Tonight — “The McLean Community Center (MCC) Governing Board will hold two, in-person budget meetings this month in order to gather input and suggestions from the residents of Dranesville Small District 1-A on the Center’s fiscal year 2023 budget. The first meeting, the Finance Committee Meeting of the Whole, will be held at 6:30 p.m. on Wednesday, Sept. 8.” [Falls Church News-Press]

Tysons Startup Raises Millions in Funding — The Tysons-based startup theCut, a mobile platform that enables users to book and pay for barbershop appointments, announced last week that it has raised $4.5 million in seed money, bringing its total funding to $5.35 million to date. Company leaders say they will use the funds to build out a team that currently consists of 20 employees, including interns. [DC Inno]

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Appian is headquartered at Valo Park in Tysons (via Valo Park)

A Tysons-headquartered software company has acquired German software business Lana Labs for approximately $31 million.

Appian, which provides a cloud computing platform for mobile apps, announced the acquisition last Thursday (Aug. 5). The company says in a quarterly report filed with the Securities and Exchange Commission that the transaction was completed on Aug. 4 and paid for with available cash.

Based in Berlin, Germany, Lana Labs has a machine learning algorithm to improve automation of business workflows. It’s known for its process mining, where problems can be detected in a data-driven approach.

The acquisition means Appian will be able to integrate that solution natively.

“There is a natural synergy between process mining, process modeling, and automation,” Appian CEO Matt Calkins said in a statement. “We believe that our acquisition of Lana Labs means that only Appian will be able to take customers from knowing to doing, in a unified suite.”

Calkins, who founded Appian in his basement over two decades ago, recently talked with the Fairfax County Economic Development Authority about the importance of growing and keeping tech businesses in the area, and he noted how founding members of his company have remained with it.

Appian specializes in low-code development, where businesses can even develop apps without writing code.

The company didn’t immediately respond to an inquiry seeking comment.

Lana Labs was founded in 2016 and employs around 30 people.

“Lana’s AI-supported analysis of complex business and production processes aligns with the focus Appian brings to simplifying organizations’ most important workflows,” Appian said in its news release about the acquisition.

Photo via Valo Park

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A person holds a phone with the Instagram app opened (via Solen Feyissa/Unsplash)

The Fairfax County Economic Development Authority gave nearly $29,000 to 10 social media influencers over the past year to highlight its jobs portal and virtual career fairs.

The campaign primarily involved Instagram users posting about events with hashtags and links to drive traffic. Economic development officials said the effort was intended to develop its brand as well as the region’s job market and engage target audiences, specifically with millennials in mind.

“We felt like we needed to do some experimentation,” FCEDA President and CEO Victor Hoskins said.

The campaign drew 536 clicks to the authority’s Work in Northern Virginia jobs board and generated 276 views in online registration page traffic for technology and entry-level career fairs.

While Instagram advertising can average around $1.25 per click, the FCEDA said influencer marketing helps reach a highly targeted audience through sources that users trust. The campaign required the influencers to note that their social media posts were sponsored content.

The social media influencer contracts cost a total of $28,800 with individual agreements ranging from $800 to $7,000 and mainly required users to make Instagram posts and stories, according to agreements obtained by Tysons Reporter. One agreement included an Instagram video, and some included blog post requirements.

The authority says third-party consultant New York City-based Development Counsellors International and each influencer negotiated rates.

“[What we’re] really ultimately trying to do is build awareness of northern Virginia as this location that has thousands and thousands of jobs, and it’s a great place to live,” said Alan Fogg, the authority’s vice president of communications.

Economic development officials say the campaign delivered $205,000 in earned media value, reached more than 332,000 Instagram users, and generated nearly 25,000 likes, comments, and shares.

The FCEDA is not unique in using social media personalities to reach potential audiences. Other governmental bodies have turned to social media influencers for tourism marketing as well as running COVID-19 messaging.

Fairfax County funds the economic development authority with around $9 million each year currently, and social media advertising is just one way economic development leaders are trying to market the region to help improve the jobs pipeline.

“The message we deliver to all the recruiters and chief human resources officers from all the companies here in Fairfax County is: You sell your organization, your company, and why [to] come work there, and we’re going to help complement you with selling the region,” Mike Batt, the director of the authority’s talent initiative program, said.

The FCEDA used Development Counsellors International to identify and vet the influencers, set goals for the number of posts, and ensure posting requirements were met, Fogg said in a statement. FCEDA staff selected the influencers presented to them.

Batt said Development Counsellors International received a competitively awarded contract from the EDA. The consultant also developed the jobs hub, which the authority recently lauded.

The Fairfax County Economic Development Authority spearheaded the jobs posting site, but it’s connected to nine other economic development groups and localities in Northern Virginia.

“Economic development is not the business it was five years ago,” Hoskins said. “It really takes a lot of innovation.”

Photo via Solen Feyissa/Unsplash

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Morning Notes

Political Anxieties Drive Tensions at McLean Bible Church — “The leaders of McLean Bible, one of the D.C. region’s largest and most high-profile evangelical churches, are facing attempts from its own members to spread disinformation to take control of the church, Pastor David Platt warned the congregation in a sermon earlier this month…Platt said he believes the recent controversy has been a collision of several things, including racial tensions and political tensions.” [The Washington Post]

Vienna to Hold Meeting on Nutley Shared-Use Path — “Property owners were notified Monday about an upcoming meeting to discuss design of the Nutley Street shared-use path and Hunters Branch stream restoration projects. The Town of Vienna’s two projects are in design and focus on the area of Nutley Street south of Maple Avenue. A virtual meeting on both concepts will be held at 7 p.m. on Wednesday, Aug. 4.” [Patch]

Fairhill Elementary Announces New Principal — “Grateful to have been on hand this afternoon when Mr. Cooper was announced as the new principal of @FairhillES. Looking forward to seeing him put his proven track record of success to work at this amazing Blue Ribbon School! #GoTigers” [Karl Frisch/Twitter]

Meet Internet Inventors Vinton Gray Cerf and Robert E. Kahn — “The indisputable inventors of one of the greatest planet-changing instruments of all time live a few minutes apart in McLean and have lived in Northern Virginia for four decades…The impact of the internet on life as we know it is profound and ongoing, but did you know until right now whom to credit — or blame?” [Northern Virginia Magazine]

Northrop Grumman Hires Sustainability Chief — Northrop Grumman Corp. has hired Michael Witt as its vice president and chief sustainability officer, effective Aug. 9. Witt was most recently working at Dow, serving in several executive positions. Northrop Grumman didn’t immediately respond to an inquiry seeking comment. [Northrop Grumman]

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Tysons-headquartered Cvent, which provides business tools for customers to plan, market, and organize meetings and events, is headed back to the stock market.

The event-management tech company announced today (Friday) that it will merge with a blank check company for investors in a deal that’s set to close in the fourth quarter of 2021.

“We are thrilled to go public again because it provides significant financial resources to further strengthen our business and accelerate investments across our platform and related services,” CEO and founder Reggie Aggarwal said in a letter posted on Cvent’s website.

Unlike its initial public offering on the New York State Exchange in 2013, Cvent will make use of the less rigorous and in-vogue process of a special-purpose acquisition company (SPAC) called Dragoneer Growth Opportunities Corp. II, affiliated with a San Francisco-based investment firm.

The deal values Cvent at $5.3 billion and could give the company over $800 million in cash, which can be used to reduce debt.

Cvent’s plans to go public were first reported on Wednesday (July 21) by the Wall Street Journal, though a spokesperson then described the news as “WSJ speculation” when asked for comment by Tysons Reporter.

After Cvent initially went public, Vista Equity Partner, an investment firm based in Austin, Texas, acquired it for $1.65 billion in 2016.

The decision comes after a difficult year for Cvent and the event management industry as a whole.

Schools, governments, and businesses largely moved to virtual environments when COVID-19 swept the U.S. in March 2020. At the time, Cvent didn’t have a virtual event platform, but it developed one in five months as it assisted customers in managing tens of thousands of virtual events.

“The meetings and events industry has experienced rapid digital transformation over the last 18 months, with the pandemic creating a new paradigm for the events industry,” Aggarwal said in a statement. “Events became digitized through virtual and online experiences, and we invested heavily in expanding our virtual event capabilities.”

Dragoneer founder and managing partner Marc Stad said in a statement that with much of the U.S. reopening, they expect to move into a “hybrid world that combines elements of in-person and virtual events.”

Aggarwal founded Cvent in 1999 after organizing dozens of events each year with a nonprofit he started while working fulltime as a corporate lawyer. He found difficulties with only having Microsoft Outlook for email, Excel, and yellow sticky notes as tools, so he created the company to ease the event process with technology.

The company has its headquarters in Boro Station at 1765 Greensboro Station Place.

According to a presentation, Cvent currently has roughly 23,000 customers and is forecasting over half a billion dollars in revenue for 2021.

“Now, we are engaging in a hybrid world, as in-person events resume, and virtual events remain prominent,” Aggarwal said. “With the increased digitization of our industry, events are ‘always on’ and have fewer boundaries.”

The tech company has around 4,000 employees across U.S. locations and around the globe. It also provides hotels with software and marketing services for making the most of their meetings and events business.

The Cvent and Dragoneer boards of directors have both approved the proposed business combination, but it’s subject to approval by Dragoneer’s shareholders too, among other factors.

Cvent said that upon closing of the deal, the combined company will operate as Cvent Holding Corp. and is expected to trade under its old ticker symbol “CVT.”

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