Purple is a company that specializes in cushioning products, like mattresses, pillows and seat cushions. The company is moving into BrandBox, an flexible area designed to feature a rotating set of smaller companies that don’t need a full store location.
“The store is full of amazing product and has been built out with top of the line technology and AI and is definitely something to see!” the company said in a press release. “The Purple team will be on-site to speak to the brand as well as the store.”
BrandBox is located on the first level of the mall, between Arhaus and Seasons 52. Purple joins Tailor on Tap as one of the pop-up brands filling the space after sitting vacant for months during the pandemic.
Photo via Purple/Facebook