Founder Alicia Swanstrom started Greenheart Juice Shop in 2013 after turning to the health and nutrition community for support following the death of a loved one. She says starting her own business helped her reach “people at a deeper level through the product.”
In 2018, Greenheart merged with Middleburg Juice Company and their founder Matt Cahir. The company now offers a Middleburg Juice named “MJ” on its menu, along with a dozen other flavors.
Swanstrom told Tysons Reporter that Greenheart decided to open a shop in Vienna because of Cahir’s ties to the area. Greenheart has also had a stand at the Vienna Farmers Market since 2019.
“We have such a strong community in Vienna that has grown with us over the past few years,” said Swanstrom. “We wanted to bring something really special and unique to this town, and think that we have finally been able to achieve that with this new Greenheart flagship.”
Since the COVID-19 pandemic hit Fairfax County last spring, Swanstrom says Greenheart has nearly doubled its sales, something that has been rare for small businesses across the country.
When the opportunity presented itself to open a permanent shop on Dominion Road, Swanstrom says it was a “no brainer.”
The new Vienna shop will be the first to launch Greenheart’s new made-to-order food items. They will have a variety of avocado toasts, sweet potato waffles, and quinoa bowls, along with their established menu of favorites.
Vienna Mayor Linda Colbert will perform the ribbon cutting at the Vienna shop’s grand opening this weekend.
“I am so excited for Greenheart to open their business in Vienna,” Colbert said. “The community has known and loved their products at the Vienna Farmers Market…Now they will have a prime location off of Church Street that will be perfect for residents, as well as people using the trail to stop and enjoy a delicious drink.”
To celebrate its opening weekend, the shop will have a buy-one-get-one-half-off sale on all products from 7 a.m. to 6 p.m. on Saturday and 8 a.m. to 6 p.m. on Sunday. More information, locations, and home delivery options can be found on the Greenheart Juice Shop website.