October is drawing to a close, but Tysons Corner Center still has a few new retailers to unveil this month, just before the holiday shopping rush gets underway.
On the mall’s second level next to Brooks Brothers, the online clothing company Everlane will open its 11th brick-and-mortar location — and its second in the D.C. area — on Thursday (Oct. 27).
The store will sell men’s and women’s clothes. Unsurprisingly, given its online origins, the business offers some digital services intended to save customers’ time, including a “Save My Spot” feature that will save their spot in the line for a fitting room and text them when it’s available.
Throughout its opening weekend, Everlane will have “fun treats” from Northside Social Coffee & Wine, the non-alcoholic drink vendor Kin Euphorics, and D.C.-based Fluffness Cotton Candy. DJ Adrian Loving will provide a soundtrack on Saturday (Oct. 29), according to a public relations representative.
Also expected to open in late October, per a Tysons Corner Center press release:
Oak + Fort – is a Canadian-based woman-owned fashion & lifestyle brand, offering versatile clothing and home essentials. Since its first brick-and-mortar in Vancouver, Canada, Oak + Fort offers one-stop shopping experience at affordable prices. As the brand appeals to a modern style, Oak + Fork stays true to the design of every collection, with a focus on fashion-forward collections and using sustainable products.
Purple – For over 30 years, Purple specializes in mattresses and becoming the first innovative sleep brand that significantly reduces pressure on areas of the back and neck. The brand offers an array of bedroom essentials including pillows, sheets, bed frames, and more. The online digitally native brand has been growing its permanent brick-and-mortar footprint in several key markets across the country.
Purple has had a presence in Tysons Corner Center since late 2020, opening a pop-up in the mall’s BrandBox hub. However, the mattress company will now have a permanent space near Macy’s.
A Day & Night Cereal Bar is also on the way, though it’s unclear when it’s expected to open.
The mall welcomed the Italian chocolate and gelato shop Venchi last Wednesday (Oct. 19). Other recent arrivals include Third Love, a lingerie retailer that markets itself as inclusive of all sizes, and The Lexus Experience, a limited-time showroom for the Japanese car manufacturer that will be around through Jan. 2.
For those still in need of a costume, Spirit Halloween is now open in the former Lord & Taylor space.
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