Pop-up hotel partners with The Boro to make presence permanent

Residents of The Boro’s Rise and Bolden Apartments will soon be treated to the luxuries of a hotel to go with the units’ $5,500-per-month price tag.

Pop-up hotel operator WhyHotel announced this morning (Tuesday) that it has formed a partnership with The Meridian Group, the real estate company that owns and manages The Boro, to introduce a “hospitality-infused apartment living concept” to the Tysons development.

WhyHotel has run a temporary pop-up hotel out of Rise since December 2019, allowing guests to occupy unleased units in the 33-story building, but this partnership will give the company a permanent presence in The Boro.

“The Meridian Group and The Boro are excited to continue our partnership with WhyHotel in their new phase,” The Meridian Group Partner and CIO Gary Block said. “We believe this new residential offering will enhance our residential community at The Boro and will continue to provide the highest placemaking environment in Tysons.”

The Rise and Bolden high-rise buildings opened in September 2019, bringing more than 500 residential units to Meridian’s 3.5 million square-foot mixed-use complex on Greensboro Drive.

According to WhyHotel’s press release, its “Hospitality Living” concept will essentially bring hotel-style services — such as on-demand cleaning and linen and laundry services — to Rise and Bolden residents. Other new amenities will include furnished units for both residents and guests and a customized design through furniture rental option.

The new concept will officially launch at the Rise and Bolden Apartments in June.

WhyHotel says it is “pursuing additional opportunities to expand” after bringing a new pop-up hotel to Miami on May 1. The company will also open a pop-up hotel in D.C. — its fifth in the region — on June 1.

“This partnership is an important step in the future of the intersection of residential living and hospitality as it is the first property to house the WhyHotel Hospitality Living experience,” WhyHotel CEO Jason Fudin said. “We’re proud to work with The Meridian Group to bring this innovative asset class to life for residents.”

Photo courtesy WhyHotel

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