Newsletter

Caffe Amouri Brews Stronger Sense of Neighborhood With Pay-It-Forward Program

There are a number of things that give Caffe Amouri owner Michael Amouri a warm feeling: drinking a cup of coffee, unsurprisingly, getting to a toll booth and learning someone paid it forward, and stopping to chat with someone in the street.

But those feel-good community moments have been hard to come by during the pandemic.

In the hopes of reviving that neighborly goodwill among his customers, Amouri has introduced a pay-it-forward “Cup on the Wall” program to his Vienna coffee shop. He was inspired by the Vienna Foodies and the Italian practice of caffè sospeso — literally “pending coffee” — when a cup of coffee is paid for in advance as an anonymous act of charity.

Customers ordering in-person or online can choose to buy any drink on the menu for someone else. Staff put a sticker on the window for someone to “cash in” when they order.

“If you’re feeling a little down, come and let a ‘friend’ buy you a drink,” he said.

It can be for anyone, particularly people who cannot afford a cup of coffee, but also for someone having a bad day or celebrating their birthday, Amouri says. The option will be available as long as the community engages with it.

Though it has mostly stayed open, Caffe Amouri has not been offering indoor service during the COVID-19 pandemic.

“Competitively, we’ve probably lost some ground, but I just don’t feel I can do it,” Amouri said.

Customers can order in-person from one window, or pick up an online purchase from another window. The coffeehouse’s interior is configured to allow for six feet of distance between staff members, and staff and delivery workers are screened daily for COVID-19 symptoms.

Amouri plans to reopen after his staff is vaccinated.

“I have amazing staff and I can’t believe they’ve weathered it so well,” he said.

Amouri says he founded his shop nearly 11 years ago on the principles of quality, community, and sustainability. During the pandemic, he said the cafe’s role as a liaison among the government, the Vienna Business Association board — which Amouri sits on — and residents has grown in importance.

He commended Vienna residents for supporting local businesses and making the small town “feel even more small-townish.”

“There are times when I go, ‘I didn’t want to have a coffeehouse and hand coffee out a window’,” he said. “But as long as we can keep our doors open until we can fully open, I’m going to count that as a success.”

Photo courtesy Michael Amouri

Recent Stories

Live Fairfax is a bi-weekly column exploring Fairfax County. This recurring column is sponsored and written by Sharmane Medaris of McEnearney Associates. Questions? Reach Sharmane at 813-504-4479. There are so many fun things…

Shipgarten’s Thanksgiving Barks & Brews Festival is coming this Saturday (via Shipgarten/Instagram) People will be talking about Bruno at Shipgarten in Tysons this Thanksgiving weekend. Characters from the Disney movie…

This biweekly column is sponsored by The Mather in Tysons, Virginia, a forward-thinking Life Plan Community for those 62 and better. November — a month containing both Veterans Day and Thanksgiving…

Curative will operate COVID-19 testing mobile labs at six sites in Fairfax County (courtesy Fairfax County Health Department) Curative is set to shut down all of its public COVID-19 testing…

Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.

He recently ruptured his Achilles and has an incredibly long and tough journey ahead. As if COVID hadn’t impacted fitness professionals enough, throw this in the mix and it’s a double, even triple whammy. CG is no longer able to work and do what he loves for the time being because of this and we’d love your support.

Read More

Submit your own Community Post here for just $99.

The Rhea Baker State Farm Agency is proud to support Shelter House in providing safe places to be during quarantine. Shelter House’s mission is to prevent and end homelessness and domestic violence. Right now they are providing over 200 hotel rooms to those in need in our community. In the past year, across all programs, Shelter House served nearly 500 households comprised of over 1,500 individuals, 60% of which were children.

Of the households that exited shelter, over 70% moved to permanent housing. The Baker Agency has served Vienna and Tysons residents and business owners since 2007 and proudly offers insurance solutions for you home, condo, auto insurance, life insurance and more. We offer complimentary reviews and coach teen drivers to safer, better drivers, and to help keep your auto insurance rates down! We are always happy to talk or text at 703-847-6880.

Submit your own Community Post here for just $99.

×

Subscribe to our mailing list