A new addition to Tysons Corner Center, Brookiegirl is a Black-owned, father-daughter run business that now offers shoppers specialty skincare products.
Dad and daughter duo Bobby and 16- year old Brooklynne Hand decided to start the business after Brooklynne struggled to find suitable products for her sensitive skin.
With two locations becoming increasingly popular in Maryland, the Hand family decided to open a third location in Tysons on Aug. 14, according to Bobby.
Products include bath bombs and teas, lip balms, body butter, hand soaps, body mists and even hand sanitizer. Offerings range in price from around $4 to $35.
For the pair, a location in Tysons Corner Center is a milestone since the traffic and notability of the mall will likely open doors in the future.
“If you’re a retailer, you want to prove yourself at Tysons Corner,” Bobby said. “Tysons is like our Times Square for the area. If you can make it there, you can make it anywhere.”
Sales and turnout at the Tysons location so far have been great, according to Bobby, who added that foot traffic in the mall allows people to try out Brookiegirl’s products. “We are hitting the mark that we thought we might have hit, even if COVID wasn’t a factor.”
When it comes to product brand and identity, Bobby said that they think of a “Broookiegirl” as someone who “not only is a well rounded and empowered lady of various nationalities, ages and races but someone who is a defender of her own imagination, beliefs and is big on defending others’ individuality.”
Since they are a military family, Bobby said that individuality and hard work is an American trait they work to embody.
All of Brookiegirls products are produced locally by young adults looking to enter the job market, often in college or high school who want to learn about the business or the beauty industry, according to Bobby.
Despite the ongoing pandemic, the company’s growth means that Brookiegirl was able to bring back all of its employees to once again operate at full capacity.
“That made us feel great – not only that they felt we were able to take care of them and they trusted us to provide a safe space, but they wanted to continue growing the business,” Bobby said.
Bobbygirl is open seven days a week offers discounts for military, veterans and first responders.
Photo via Brookie Girl/Facebook