Vienna Launches New Campaign to Support Local Businesses

In celebration of Virginia Business Appreciation Month, the Town of Vienna launched a new campaign called ViennaUnited.

ViennaUnited consists of community activities throughout the week and will benefit 1,800 of the town’s small businesses, according to a press release.

Events include bingo, a drive-by business challenge and “people’s choice awards” to local businesses given in an array of categories.

For the drive-by business challenge, people are encouraged to make signs supporting and encouraging their favorite spots by flashing the signs, the press release said. People are welcome to post pictures on social media and use the hashtag #ViennaUnited.

To score bingo points, people can engage in activities such as letter writing, ordering lunch from a local eatery and visiting a community coffee shop.

Though COVID-19 impacted small businesses, according to Natalie Monkou, the town’s economic development manager, event organizers hope this event will give business owners a boost.

“More than ever before, we need to show appreciation to our business community as we also consider the next steps toward recovery,” Monkou said in the press release. “This is a small but visual step in showing our support and showcasing the innovation and resiliency that is present in our town.”