If there was a business that helped make the past year more bearable for you, whether it was a restaurant that became a takeout favorite or a yoga studio that kept you centered by pivoting to online classes, now is your chance to give them some recognition — at least if they’re located in the Town of Vienna.
May is Business Appreciation Month in Virginia, and the Town of Vienna Economic Development Office announced yesterday (Tuesday) that it will celebrate by reviving the #ViennaUnited campaign that it introduced last year to support local businesses during the early days of the COVID-19 pandemic.
“Every opportunity to support our business community in a unique and creative way is valuable,” Town of Vienna Economic Development Manager Natalie Monkou said. “Through this initiative, we are aiming not only to spotlight businesses in Vienna, but to also share their unique stories as they continue navigating the health crisis.”
The campaign focuses on two awards, one for businesses and one for employees.
For the #ViennaUnited Virtual Business Awards, residents, visitors, and businesses can nominate local businesses and their owners in three areas: Entrepreneur of the Year, Excellence in Customer Service, the Give Back Award, and Sustainability, a new category for this year.
Nominations for the Virtual Business Awards are due on May 24, and a new set of winners will be unveiled on May 28.
The town will also highlight employees and staff members of local businesses throughout May with the Vienna Changemaker Awards, which are intended to recognize workers who “have made exceptional contributions to their respective organizations.”
Businesses and community members can submit individuals for consideration until noon on May 24. Winners will be featured on the Town of Vienna’s Facebook, Twitter, and Instagram accounts over the course of the month.
In addition to the awards, the economic development office is organizing some town-wide activities and encouraging businesses to offer in-store promotions and events.
Historic Vienna is also hosting a “Language of the Flowers” virtual tea ceremony at 3 p.m. on May 15.
Packages containing English tea bags, scones, homemade lemon curd, sandwiches, and other treats can be reserved for $40 through this Saturday (May 8). They must be picked up from the Freeman Store and Museum front porch between noon and 2 p.m. on May 15.
More information about Vienna’s Business Appreciation Month initiative can be found on the economic development department’s website.
Photo courtesy Adam Kincaid/Town of Vienna
The 7-3 vote — with Supervisors Walter Alcorn, Daniel Storck, and Pat Herrity dissenting — serves as the culmination of a four-year Zoning Ordinance Modernization Project, or zMOD, that began in 2017 to update zoning laws codified in 1978.
Although the updates to the document were sweeping in scope, three proposed changes drew a great deal of public attention and comment. These included proposals to loosen restrictions on accessory living units and home-based businesses and revise size and height regulations for flags and flag poles.
“There are…very few issues receiving much attention,” Dranesville District Supervisor John Foust said. “I believe that demonstrates that, given everything that we’ve done, it was a fair and transparent process.”
Storck, who represents the Mount Vernon District, said he supports many aspects of the 614-page draft, but a few areas surrounding the accessory living units and the home-based businesses, including the permit process and enforcement, give him pause.
He worries that some of the proposed changes to require only administrative permits could lead to a lack of engagement and that enforcement, which he calls “the bread and butter of public confidence,” is not going to be swift or strong enough to stop zoning violations.
Approved changes to the regulations for accessory living units include allowing interior units with an administrative permit and removing the requirement that only those 55 and older or disabled people can live in them. However, the owner must live in the main home, can only operate one ALU in which up to two people can reside, and must provide a parking spot.
To operate a home-based business, people will need to get special exception permits to have customers visit between 8 a.m. and 9 p.m., unless they provide instruction to fewer than eight students a day and up to four at a time.
Acceptable businesses include retail — as long as sales and delivery occur online or offsite — as well as exercise classes, repair services for small household items, hair salons, and clothing tailors. People can also operate an office or as a music, photography, or art studio out of their home.
Residents can have up to three flags, and flag poles can be up to 25 feet tall when in front of a single-family home or up to 60 feet tall on other lots. Property owners can apply for a special permit to extend the height of a pole.
The board opted not to adopt any regulations limiting the size of flags.
In voting for the final draft of the plan, Providence District Supervisor Dalia Palchik said the document represents a compromise that goes “further than some would like to go, but not as far as others would like.”
The supervisors highlighted the Herculean effort that went into overhauling codes for a county as large as Fairfax and taking into account community input. Foust said that the most recent draft, which was subject to a public hearing on March 9, “includes revisions that significantly improve the initial package that we considered.”
Board of Supervisors Vice Chair Penelope Gross said that home-based businesses and accessory living units are both “already here,” so the changes help clarify what is allowed and set guardrails to preserve neighborhoods and allow people to work from home.
“I know there’s a lot of speculation about what will happen. Speculation is usually just that: speculation,” she said. “It sometimes is fear.”
Palchik said she does not discount the people who expressed legitimate concerns, but she argued that many of those have been addressed during the zMOD process. She aargued that many of the changes are similar to, if not “much more modest” than policies that are already in place elsewhere in the D.C. area, including in Montgomery County, D.C., Arlington, Loudoun County, and the City of Alexandria.
“While there are many changes to the zoning ordinance, I do believe it’s critical in seeing that our housing market is under pressure and costs of living continue to rise, especially for those who struggle to live here,” she said. “While accessory living units do not fix all of these problems, the added flexibility for our most vulnerable residents and additional options for those who want to remain in their homes can be part of the solution.”
Photo via Fairfax County
The winter holiday season tends to be a crucial time for retailers, restaurants, and other small businesses that rely on the annual flurry of gift-giving and festivities to bring in the revenue they need to stay afloat, but it will be especially pivotal this year after months of economic challenges wrought by the COVID-19 pandemic.
As part of its ongoing efforts to encourage community members to support local businesses, the Vienna Business Association has expanded the Small Business Saturday guide that it normally puts together every year into a Vienna Holiday Guide.
Launched online on Nov. 1, the guide gives local businesses a platform to share the deals and promotions that they are offering during this holiday season. It also features public events hosted by the VBA and the Town of Vienna, such as the Shop & Stroll series and the annual decorating contest.
“We just want to do everything we can to help the businesses that are struggling so much, and this holiday season is so critical,” VBA Executive Director Peggy James said. “Nothing against Amazon, but our businesses really, really need the business. Small businesses really need the business, so it just seemed like a nice thing to do.”
Vienna business owners say the VBA’s support and the sense of community fostered by Town officials and residents have buoyed them as they adapted their products and services to a world of social distancing and public-gathering restrictions.
“Vienna is really awesome. They’re really a loyal customer base,” Potomac River Running Marketing and Community Outreach Coordinator Gina DeGaetano said. “…The business association [is] doing everything right to encourage people to continue to shop small, whether that’s supporting them online or coming into the store, and we’re certainly seeing the Vienna customer base is doing just that.” Read More
The City of Falls Church is encouraging businesses to prepare for winter and apply for COVID-19 relief grants worth up to $100,000.
Under the new criteria, businesses that have less than $10 million in gross revenue or fewer than 250 employees will be eligible to receive up to $100,000, which is 10 times the original grant maximum.
The Rebuild VA Grant Fund is a program to help small businesses and non-profits whose operations were disrupted by COVID-19. Rebuild VA will now be open to all types of Virginia small businesses that meet size and other eligibility requirements, from restaurants and summer camps to farmers and retail shops.
This is in addition to the $250,000 that the City of Falls Church agreed to appropriate last week from the city’s CARES Act funding to give to small businesses. Businesses that previously received a Rebuild VA grant will receive a second award in line with the updated guidelines.
Falls Church City spokesperson Susan Finarelli says the Rebuild VA program expansion is especially welcome as the cooling weather could present extra challenges to local businesses.
“The City of Falls Church is trying to help City businesses succeed through the pandemic with grants, special permits, and sharing resources and information,” Finarelli said in an email. “…The more businesses and non-profits than can benefit, the better for the entire community.”
Approved Rebuild VA applicants may receive grants of three times their average monthly recurring eligible operating expenses, plus COVID-related expenses, up to a maximum of $100,000. Applicants who have received CARES Act funding are not eligible to receive reimbursement for COVID-related expenses under the Rebuild VA grant.
Eligible recurring operating expenses include:
- Payroll and benefits
- Mortgage payments
- Rent or Lease payments
- Principal and interest payments for business loans incurred before or during the emergency
Eligible COVID-related operating expenses, made on or after March 24, include:
- Expenses to comply with safety standards relating to COVID-19 prevention
- Expenses to reconfigure business facilities to comply with physical distancing standards, including the installation of drive-through windows
- Expenses for using or phasing-in touch-free technology or equipment
- Purchase of equipment, infrastructure, technology or other services to prepare for and respond to coronavirus
- Purchase of equipment, infrastructure, technology or other capital assets to prevent transmission and provide a healthy and safe work environment
Photo via Governor of Virginia/Facebook
Finally, for the first time since March, McCabe’s Printing Group has seen a jump in sales.
The Merrifield based shop (8451 Hilltop Road), which typically specializes in promotional materials for schools and banquets, suffered a 50% drop in sales during the COVID-19 pandemic, according to operations manager Chris Ricci.
“Mid-March, everything dropped off the face of the earth in terms of work,” Ricci said. “It was kind of a shock, to say the least.”
But after forming a few new partnerships and changing tactics, Ricci said that the shop finally began to bounce back in August.
“I wanna say that businesses slowly and gradually reopening has definitely played a role in boosting morale,” he said, adding that the shop has seen a large increase for printed materials reminding people of safety procedures to prevent the spread of COVID, such as proper handwashing techniques and PSAs to wear a mask.
“We’ve been lucky,” Ricci said. “A lot of print shops had a lot of difficulties during this time, but the biggest goal is keeping at it.”
When the pandemic first hit, Ricci said that the shop received a federal PPP loan.
“That definitely helped us out, especially during the early months,” Ricci said. “We were one of the first ones to apply and get it.”
The shop is also awaiting a loan from Fairfax County, which Ricci is expecting to hit the accounts sometime next week.
Ricci said that he’s been with the company since he was a “wee little lad,” adding that he has family connections to the business.
For community members who want to keep supporting local and small businesses, Ricci said he wanted to remind people that there is a gap between the drive to support local shop owners in practice vs theory.
“The biggest disconnect that folks have is supporting local businesses but not supporting small business prices,” he said, adding that the printing industry has a very small sales margin to begin with.
Ricci encourages people to chat with the staff when visiting a small business, that way they can form a connection with other community members.
“There are not that many people at small businesses, so when you walk in, you could easily be chatting with the owner,” Ricci said.
Image courtesy McCabe’s Printing Group
“Shop local” has become a popular refrain during the pandemic as small businesses struggle with the economic fall-out and health risks from the coronavirus pandemic.
Several small businesses have permanently closed during the pandemic, but many have found ways to keep their doors from shutting. Owners have told Tysons Reporter over the last few months that affluent residents, loyal customers and community support give Tysons-area businesses advantages.
Fundraisers to support businesses’ operations and employees, social media efforts by residents to promote local eateries and loans and grants from the government also aim to keep small businesses alive.
Even as businesses grapple with the pandemic, many are giving back to the community.
Lebanese restaurants and shops are fundraising for relief efforts in Beirut. A Mosaic District dry cleaners turned into a mask factory. Local eateries are donating meals to help food-insecure people in Vienna. Falls Church Distillers switched to making hand sanitizer when there was a shortage in March.
Let Tysons Reporter know in the poll and comments below how much you have been spending at small businesses during the pandemic.
Photo by Lucrezia Carnelos/Unsplash
About a year after Wee Chic opened in the Mosaic District, COVID-19 restrictions temporarily closed the brick and mortar store. Now, the newly reopened kids’ clothing boutique is preparing for the fall.
Started in Maryland a little more than 10 years ago, Wee Chic made a quick pivot to e-commerce with curated boxes and an online store this spring. Just like owner Bridget Quinn Stickline predicted back in May, the reopened stores are currently offering steep discounts as Wee Chic looks to shed excess inventory and make way for fall clothing.
“We still have too much inventory,” Stickline told Tysons Reporter in mid-July. “Currently, we’re selling product up to 60% off. This is the good stuff that would have sold full price.”
With fall approaching, Wee Chic plans to make changes again — a “giant pivot cycle” as Stickline calls it — to keep the business going during the pandemic. Stickline stressed that the store is committed to serving shoppers with various comfort levels around COVID-19 precautions, from in-store browsing with required face coverings to online shopping.
Curated Boxes Returning
Wee Chic first promoted its curated “Shop Box” in the spring to help with the inventory overload, but put a pause on the box due to the summer sale.
As the store now looks to move away from being heavily discounted, Stickline said that she plans to relaunch the box for fall merchandise.
Here’s how the box works: employees talk to shoppers over the phone to pick out 10-20 pieces, which can include multiple sizes. When the box arrives, kids try on the clothes and parents send back whatever they don’t want. Shoppers who keep a certain number of pieces get a percentage off their entire order.
Because the box is not a subscription model, Stickline said that her employees work hard to pick out the right products.
“[Subscription services] have a chance to get it right,” Stickline said. “In our model, it’s one box. That one box has to be good enough.”
Stickline noted that while Wee Chic had been offering the box for awhile, the store hadn’t given it a name or marketing until the pandemic.
Bringing back the box isn’t the only upcoming move for the fall. Wee Chic is also looking to start a loyalty program — “Something we’ve wanted to do for a long time,” according to Stickline.
Stickline sees the loyalty program as a way to make her customers feel appreciated and also ease any strain on their wallets from the pandemic.
“Everyone I think is more concerned about spending right now,” she said.
Regular customers might notice some changes to Wee Chic’s inventory this fall. Unlike previous years, the store is now looking to reduce its party dresses and ramp up its toy and gift options as the pandemic affects clothing demand.
Wee Chic is also selling masks for kids and tweens, which Stickline calls “a little bit of a heartbreaker.” The masks include pastel colors, sharks, unicorns, corgis and more. “
“You still have to buy clothes,” Stickline said. “Some kids are going back to schools a few days a week.”
Even for families and school systems opting for fully virtual learning, Stickline noted that kids outgrow clothes quickly.
Parents normally have to size up for a few or all of their kids’ clothing pieces every season, with ages 2-5 usually seeing the fastest growth and ages 6-8 most likely for growth spurts, Stickline said.
Online Wish List
When the pandemic prompted social distancing and canceled in-person events, Stickline noticed that shoppers started to spend more on kids’ presents.
“I feel like people are giving slightly nicer gifts because they can’t go to showers,” she said. “[People] want to make more of a gesture. You’re sad for a kid who can’t have a birthday party when they’re 6.”
In pre-COVID times, kids could pick out items in the store for wish lists. Now, work is underway to create an online registry.
Stickline sees the online wish list as a way for would-be guests to send “a big box full of fun” to kids and their families celebrating birthdays and holidays.
“The role I see for us in the world as a business is we’re here to spread some cheer and make things better,” she said.
Photo via Wee Chic/Facebook
After receiving thousands of applications, Fairfax County officials want to add funds to its grant program to support more small businesses and nonprofits facing financial turmoil from the pandemic.
The county board originally made the grant program in May with $25 million from funds through the CARES Act. Businesses can receive the following amounts based on the number of employees:
- 1-10: $10,000
- 11-25: $15,000
- 26-49: $20,000
The county is especially trying to help women-owned, minority-owned and veteran-owned businesses stay in business during the pandemic.
Of the 6,280 applications the county received in June, 6,038 qualified for funding, meaning the county would need more than $60 million to support all of them, according to the county.
“As the Grant Program was oversubscribed, a random selection was used to determine the order of processing for all applicants,” according to county documents.
The county invited 2,183 applicants — 36% of the total qualified applicants — to submit documentation and start the certification process. The county documents say that some businesses that qualified during the first review phase may become disqualified in the second review phase if they don’t meet the documentation requirements or don’t respond.
Now, county officials hope that expanding the program will fund approximately 65%-80% of the June applicants by adding $20 million from the county, along with the $1 million provided from the Town of Vienna.
Currently, the county is not accepting new submissions from businesses.
Barbershops in McLean Tysons Reporter spoke to have reported very few customers, which owners blame on the fear of catching the virus from their barbers and a lack of social distancing, despite increased sanitation and safety measures.
“They are afraid,” said Ali Virek, the owner of McLean Barber Shop. “They are safe when they come in, but they have to actually come in.”
Virek reported that business is down 60%, and he believes that is because older people are more nervous about coming in. He added that people have called asking for home visits, but they turned the idea down out of concern for the safety of the traveling barbers.
“I’m scared. I’m nervous about my business. We’re doing our best, but we have to protect ourselves as well,” said Virek.
“[Business] has been very, very slow,” said a manager at Dominion Barber Shop. “Before [the pandemic], every day, we had five customers. Now we have two customers.”
The barbershops have changed their cleaning procedures to ensure safety and sanitization. Barbers are required to wear masks, clean chairs after each customer and encourage customers to wait in their cars or outside before their appointments.
They have also eliminated services that involve extra contact, such as shoulder massages. At McLean Barber Shop, chairs are even spaced 8 feet apart to ensure the extra distance between customers.
“Everyone has to wear a mask,” said Kim Nguyen, the owner of Kim’s Barber Shop. “We clean everything before another customer comes in.”
All of the businesses reported opening on May 29, and have been trying to draw in customers since then.
“We do it exactly like the news tells us. We sanitize, we take care of the chairs after each customer… After each customer, we do laundry,” according to Dominion Barber Shop.
Photo by Tim Mossholder on Unsplash
After area hospitals began to see the fallout from the COVID-19 pandemic, Vienna company LaserShip decided to donate its services to help deliver personal protective equipment and other necessities to several Inova locations.
For medical workers, PPE can save lives by limiting the contact healthcare professionals have with people who might be carrying COVID-19. Josh Dinneen, LaserShip’s VP of Commercial Development, said the company decided early on in the pandemic to help deliver this equipment at no cost to the medical centers.
“We are just managing it, getting it where it needs to go for them,” Dinneen said. “Whatever we can do to leverage what we have in our resources, we need to do it in this time of crisis.”
As a “last-mile delivery service,” the majority of LaserShip’s business comes from medical supply and e-commerce, Dinneen said, adding that it made sense for them to help community members in need.
During this three-month partnership, which will likely be renewed in July, Dinneen said the company has delivered life-saving supply to three Inova Hospitals and 10 additional affiliated medical centers — including Inova Alexandria, Inova Fair Oaks and Inova Fairfax hospitals.
“What’s good for the community now will be good for us in the long-run,” he said.
Dinneen said the company chose to affiliate with Inova because they have coordinated on things like blood drives before.
Though LaserShip began with shipments to hospitals and medical centers nearly every daily when the partnership first began in April, Dinneen said that demand has lessened somewhat, and now they are only sending drivers out once or twice a week.
Going forward, LaserShip will also be helping Food For Others, a Merrifield based organization that helps community members facing food insecurity.
“We’ve offered to come in and do some logistics advice,” he said, adding that the company is also helping the organization with food delivery.
Photo courtesy LaserShip