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Jimmy Choo Co-Founder Bringing Shoe Pop-Up Shop to Tysons

(Updated at 4:30 p.m.) For this weekend only, fashion lovers can check out a pop-up shoe store outside Tysons Corner Center.

Tamara Mellon will stop by with their traveling shoe store from Thursday (Oct. 3) until Sunday (Oct. 6). The 24-foot vehicle will feature women’s shoes in different styles and sizes, a press release said.

“The concept is inspired by the success of the brand’s first brick-and-mortar location at Palisades Village in Los Angeles, which reimagines the luxury retail experience,” the press release said.

Tamara Mellon founded the shop after also co-founding Jimmy Choo in 1996. She wants to make fashion more accessible for women, according to a press release, adding that this pop-up will allow the brand to get to know its customers “face-to-face.”

Tysons is one of 12 stops the shop will make while traveling around the country.

“The TM Closet will replicate the shop’s concept displaying each shoe style in every size, creating Instagram-worthy shoe walls which customers interact with to try on and shop product at their leisure,” the press release said.

Photo via Tamara Mellon

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