The store opened at 2905 District Ave, Suite 120 on Saturday, April 6, Ellie Heath, the store’s manager and former Dawn Price Baby employee, told Tysons Reporter.
Wee Chic, which started in Baltimore, wanted to expand into the D.C. market and saw the recent closure of Dawn Price Baby store in the Mosaic District as an opportunity to fill a need for kids’ clothing in the area, Heath said.
After 15 years in business, Dawn Price Baby closed three of its four stores, including the ones in Reston and Georgetown, leaving just the Capitol Hill location open.
“Our store leases have come up for renewal and we have decided to start a new chapter,” Dawn Price, the owner of Dawn Price Baby, posted on the website. “Dawn Price Baby has been one of the most rewarding, challenging and exciting times of my life.”
In addition to filling Dawn Price Baby’s former spot, Heath said Wee Chic offers appropriate tween clothing for kids from fifth to eighth grade — ages that parents can find particularly hard to shop for, Heath said.
Wee Chic carries clothing for girls’ sizes from newborn up to size 16 and for boys from newborn up to size 8, along with toys and books, Heath said.
Heath said the popular items right now are anything with avocados, tacos and sushi, like the sushi-printed bib set for $20, a taco-shaped silicone teether for $16.50 and a taco onesie for $42. Only two avocado bibs are left in the store, Heath said.