Tysons, VA

A new skincare company is scheduled to open its first Virginia location in Tysons Corner Center mall next month.

Aesop, an Australia-based company, will be moving into the second floor of the mall, between jewelry vendor Swarovski and work accessory store Levenger.

The exact opening date is still to be determined. Greg Mitola, a spokesperson representing Aesop, said the store is planning to launch in early January.

The store offers a variety of cosmetic products, from a $10 hand wash to a $295 skincare kit made from parsley seed.

The author of the press release, credited as Cynthia Leung from Native Agents, wrote a lengthy explanation of how the store’s design is an homage to Virginia’s mountains:

Writing on the Appalachian cultural expression and antimodernist movement of the 1920s and ’30s, the scholar, abolitionist and former Berea College president William Goodell Frost famously referred to mountain people as ‘our contemporary ancestors’. The mountains themselves are, of course, the true ancestors, predating Frost’s writing–and indeed, all human presence–by millions of years. Such was the heat and pressure generated by successive eruptions and sedimentation that the area’s Precambrian crystalline granite contains no trace of fossilized early life-forms.

It was this geological history that informed the design of Aesop’s inaugural signature store in Virginia, situated within the Tysons Corner retail complex. Created by the company’s in-house Design Department, the space assumes a unitary material palette of granite, lent nuance by different finishes: vertical surfaces with rough-textured flamed granite, and horizontal surfaces, including the flooring, ceiling, sales counter, demonstration sink and domed basins, with smoother honed granite. The stone’s unpolished minerality is punctuated only by the matte powder-coated gray metal of the product shelving.

The influence of Virginia’s landscape is also expressed through the space’s monolithic forms. Large granite elements that form the store’s façade effect both a sense of intrigue for passers-by, with glimpses of the demonstration sink and product display, and an impression of seclusion for customers upon entry. Muted lighting complements the interior’s mineral tones to evince a soothing, understated interior.

Clients can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about products best suited to individual needs.

Photo courtesy Aesop

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