Honeygrow, a Philadelphia-based stir-fry restaurant, is launching in Tysons at 8399 Leesburg Pike later this week with a food giveaway and donation drive.
The fast casual chain opens tomorrow (Thursday) for a tasting preview event ahead of the grand opening on Friday (Sept. 21). Honeygrow is partnering with the charity Back on My Feet, a non-profit that helps homeless people gain independence and life skills, to give the first 100 people who donate to the organization on Friday a free stir fry or salad. All day long, $5 from each order will go to the charity.
Jen Dennis, Honeygrow’s Chief Brand Officer, said the young professionals and young families that live in the Tysons area were a large part of the demographic Honeygrow is targeting.
“The whole premise is customization,” said Dennis. “When you enter, you order on a touchscreen kiosk. Every element of the dish is customizable.”
In addition to the touch-screen kiosk, Honeygrow’s app allows customers to order ahead for pickup.
While customization is a major draw for other trendy chains targeting young professionals, Dennis said Honeygrow aims to set itself apart with the freshness of its food.
“This style of food being freshly made from scratch, which really appeals to the market of Tysons,” said Dennis. “We think our food is set apart from competition. Everything is made from scratch and made to order. Nothing sits around. There are no freezers at our locations, everything is as fresh and local as possible. Inside we have lists that display all of the local food options showing where they’re from.”
The clover honey, for instance, is sourced to Gunter’s Honey in Berryville, Virginia, while the green kale hails from Kirby Farms in Mechanicsville, Virginia. Later this fall, Dennis said the chain will be new menu items customized for the local produce offerings in the Tysons area.