(Updated at 1:30 p.m.) A U.K.-headquartered fitness center is stretching out to America, with its first U.S.-branded location opening in Tysons on Jan. 6.
“PureGym, the leading European fitness and gym operator, is excited to announce the launch of its first gym in the United States under a new brand, Pure Fitness,” the company said.
The Tysons business will be located near the Greensboro Metro Station at 8311-B Leesburg Pike in Tysons Square, which is anchored by Burlington and Marshalls department stores.
“We believe that the Tysons area has a strong long-term outlook and is an opportunity for our high quality, flexible, low-cost fitness offer,” spokesperson Kitty Ryder said in an email. “The location we have chosen is close to transport links and is surrounded by potential Pure Fitness members — both residential and office based.”
The U.K.’s largest gym operator, PureGym provides 24/7 access and allows customers to cancel their memberships at anytime. Introductory memberships at the Tysons location will start at $9.99 per month with a $1 joining fee and a $39 annual maintenance fee, according to the company.
“At Pure Fitness we want to make it as easy as possible to come to the gym, which is why we don’t lock our members into lengthy year-long contracts,” company officials said in a news release.
“Instead, members will have the freedom to freeze, leave and re-join whenever they want, in order to fit with their lifestyle and other commitments,” the company said. “New joiners will also be able to sign up in as little as two minutes on the Pure Fitness website or app.”
The gyms provide dozens of classes both in person and virtually, and the Tysons location features a turf training freestyle area, over 70 pieces of cardio equipment, over 80 pieces of strength equipment and certified personal trainers.
The app provides a live attendance tracker, with options to record progress, book classes, and gain contactless entry.
While the COVID-19 pandemic upended people’s workout routines over the past two years, cutting into fitness businesses’ bottom lines, PureGym has seen a resurgence in customers, The Guardian reported in April.
This fall, the company was reportedly considering an initial public offering. The U.S. expansion also includes locations in Springfield (6701 Frontier Drive) and near Baltimore in Elkridge, Md.
U.S., Virginia and Fairfax County flags blow in wind (staff photo by Jay Westcott) The time to get any patio furniture and other loose, outdoor objects inside is now. At…
A Silver Line train at the McLean Metro station (staff photo by Angela Woolsey) The final touches on the first phase of the Silver Line project that brought Metro into…
Live Fairfax is a bi-weekly column exploring Fairfax County. This recurring column is sponsored and written by Sharmane Medaris of McEnearney Associates. Questions? Reach Sharmane at 813-504-4479. It’s that time of year again…
Money on a table (staff photo by Vernon Miles) Fairfax County could be putting a little more money into a program that aims to make paying taxes in the county…