Daniel Bechara knows better than most that sometimes to save a look, you need to make some cuts. It’s why Bechara decided to pull his hair salon, Salon Daniel, out of McLean after 30 years to move to a more visible location in Merrifield (2750 Gallows Rd.).
Bechara says the new location brings the salon into a more publicly accessible place than their previous locale.
“It feels great,” Bechara said. “It’s a new generation, a younger generation, and it’s a better location. I was [in McLean] for exactly thirty years, but it was hidden up on the second level and it was hard to see. I was only getting new clients because of our reputation, but not from somebody walking by and seeing us. It was time to move.”
The new location is two blocks south of the Dunn Loring-Merrifield Metro station, almost halfway between the station and the Mosaic District. Bechara says the new location also benefits from being on the ground floor of a residential building.
“We’re right next to the Metro and in the Avalon Community,” Bechara said. “We’re in a retail and residential area with 830 residents right above us, and we haven’t even tapped into that yet because we want to make sure we have the capacity.”
The new salon location has been open for around three weeks. Bechara says all of his old team and many familiar clients have carried over into the new location. After years of stagnation in the other location, Bechara said he’s had over 25 new walk-in clients since opening.
“It’s new business every day,” said Bechara.
After 40 years working in hair salons, Bechara says the change in venue also gave him the opportunity to try something new with his salon.
“The other one was 30 years old. It was a different design,” Bechara said. “This one is more of a Miami-style salon. It’s a different vibe, a different look, more open concept with a bar. People can hang out at the bar and have a drink.”
Bechara says the new salon has the same price range as the McLean location, which varies by haircut type and by stylist. One new addition, however, is complimentary valet parking.
“It’s like pulling into the Ritz Carlton,” Bechara joked.
One of the things Bechara says he’ll miss from the McLean location is the camaraderie with other salons in the area, many of them owned by stylists who got their start with him. Bechara says he felt like a “godfather” to many of the nearby salons.
As the Merrifield neighborhood grows, Bechara said he looks forward — over time — to seeing a new community of hair salons take off in the area.
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