Fairfax County readies PIVOT funds for hotels, arts groups, historical sites, and more

Arts organizations, museums, and hotels are some of the key targets for Fairfax County’s new initiative to get money to those in need, and informational sessions are providing help.

Approved by the county board last week, the PIVOT program will provide financial grants to small businesses as well as other recipients, and webinars about the effort will begin at 1 p.m. tomorrow (Tuesday) in English and at 2 p.m. Thursday (June 17) in Spanish.

Links to the webinars can be found on the Fairfax County Department of Economic Initiatives website.

“Fairfax County is committed to helping businesses recover from the effects of the pandemic,” Board of Supervisor Chairman Jeff McKay said in a news release. “Through the PIVOT grant we will help those businesses who saw the greatest financial impact regain their momentum so they will be able to thrive in the reopening marketplace.”

Federal funding through the American Rescue Plan Act is supporting the program with $25 million to the county.

Applications can be submitted online through a grant portal that will be open from June 23 to July 9. The money is being administered through the nonprofit Latino Economic Development Center, said Rebecca Moudry, director of Fairfax County Department of Economic Initiatives.

The areas targeted will give relief to food services, lodging, retail, services, amusements, arts organizations, museums, and historical sites.

Potential monetary awards for individual businesses and nonprofits include the following:

• $18,000 for restaurants with less than $3.5 million in annual receipts or gross revenue per establishment
• $12,000 for retail, services, and amusements with less than $3.5 million in annual receipts or gross revenue per establishment
• $10,000 for large arts organizations, museums, and historical sites with annual receipts or gross revenue greater than $100,000
• $5,000 for smaller arts organizations
• $1,500 for food trucks that don’t belong to a restaurant
• $400 per room to hotels with a minimum of 10 rooms

The money will go to businesses that have no more than 500 employees, among other criteria. Nonprofits don’t have an eligibility restriction regarding the number of workers they have.

“Fairfax County’s PIVOT grants will target grant money to the arts who experienced a 98% program cancellation and venue closures during the pandemic,” ArtsFairfax President and CEO Linda Sullivan said in an email, adding that despite the economic losses, arts pivoted to online offerings to keep the community engaged. “We hope to see the arts come back strong.”

The new outreach comes after the county ended its Fairfax Relief Initiative to Support Employers (RISE) program last year, distributing around $53 million, one of several financial outreaches by the county.

The PIVOT grants will go to hotels first, then to other organizations if demand is too great. The county could also add to the funding in the future.

Photo via Clay Banks on Unsplash