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Tysons Galleria Starts Interactive Coat Drive to Benefit Volunteers of America

As the holidays approach, Tysons Galleria has announced that it will display a new interactive art installation called “Warm for the Winter.” The installation serves as a coat drive to benefit Alexandria’s Volunteers of America and their donation initiatives.

Through this initiative, Tysons Galleria is collecting new coats, scarves, and gloves for Northern Virginia families in need from Nov. 20 until Dec. 11. The art installation was designed by Richmond-based artist Noah Scalin and utilizes the donated coats before they are given to the families, according to a press release from Tysons Galleria.

“It has been a challenging year for so many, and we are excited to be part of this initiative to support our local community,” Tysons Galleria Senior General Manager Rich Dinning said.

Volunteers of America has helped underserved people for 125 years, the press release says. According to CEO Mike King, the partnership was a “natural fit” since Brookfield Properties — the real estate company that owns Tysons Galleria — is one of the largest mall operators in the U.S.

“Our goal is to collect as many donations in as many communities possible, and we are able to maximize those efforts through their shopping centers across the country,” King said. “We look forward to working with them in the coming weeks and look forward to the opportunity to give back to American families this holiday season.”

Scalin will design a custom installation with more than 3,000 coats that will be displayed through Dec. 31 before the coats are donated to those in need. Scalin’s work is interested in reorganizing the noise of American culture into recognizable signals by “illuminating people, moments, and objects that should be prioritized over the distracting spectacle of society,” according to the release.  

Community members can donate new coats, scarves, and gloves at collection points throughout the mall near Maggianos, PF Chang’s, and on the lower level near J. Crew. Organizers are requesting new items because of COVID-19 restrictions. 

Photo by Joshua Hanson/Unsplash

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