(Updated 7/13/2020) Madison Reed will start selling hair color products and open its Color Bar this weekend in the Mosaic District.
Madison Reed will open at 2921 District Avenue, Suite 130 on Saturday, July 11. Customers will be able to book color service and free color consultations, buy products and participate in the Unlimited Roots Membership.
Because of the pandemic, clients will be spaced every other chair and appointments will be staggered to allow for cleanings, Mary O’Connell, a company spokesperson, told Tysons Reporter. People will have to book appointments in advance — and will get “texted in” to their appointments when they show up — but can walk in for retail purchases, she said.
Additionally, the new stores will have new HVAC systems to help with air quality control, and clients can expect masks, gloves, social distancing and temperature checks.
“We couldn’t have a party as much as we would love to have a party,” O’Connell said.
The pandemic did not significantly delay the Mosaic location’s opening, which was set for early June, she said. In addition to the Mosaic District location, Madison Reed is also opening locations in Reston Town Center and Rockville on Saturday.
Clients can expect reduced hours from 10 a.m.-6 p.m. Tuesday-Saturday at the Mosaic District.
While many businesses have struggled during the pandemic, O’Connell said that Madison Reed saw sales increase 1,300% — “just a huge number” — due to customers purchasing kits to color their hair at home. At one point, boxes of color kits were selling every five seconds, she said.
Because of the boom, Madison Reed did not furlough any employees and instead had them help with the orders, she said.
“Hair color matters to women,” O’Connell said, adding that the company attributes the sales to brand loyalty and “looking at yourself on Zoom.”
Photo via Mosaic District/Facebook