The custom apparel company recently acquired Sidestep, a concert merchandise app, the Washington Business Journal reported.
“Sidestep’s services have been made available at concerts in North America, Europe and Australia. Some of its notable users include Beyonce, Guns N’ Roses, Panic! At the Disco, Fall Out Boy and Adele,” the article said.
Beyonce doesn’t just use the app — she invested $150,000 in Sidestep in 2016, Newsweek reported.
This isn’t the first acquisition for Custom Ink. In 2016, the company procured Represent, a Los Angeles-based social commerce startup.
“[Sidestep’s] service will be paired with Represent’s digital marketing platform to allow artists and entertainers to design, market, print and distribute custom merchandise to fans while streamlining the sales process,” the Washington Business Journal reported.
Photo via Custom Ink/Facebook
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Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.
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