The custom apparel company recently acquired Sidestep, a concert merchandise app, the Washington Business Journal reported.
“Sidestep’s services have been made available at concerts in North America, Europe and Australia. Some of its notable users include Beyonce, Guns N’ Roses, Panic! At the Disco, Fall Out Boy and Adele,” the article said.
Beyonce doesn’t just use the app — she invested $150,000 in Sidestep in 2016, Newsweek reported.
This isn’t the first acquisition for Custom Ink. In 2016, the company procured Represent, a Los Angeles-based social commerce startup.
“[Sidestep’s] service will be paired with Represent’s digital marketing platform to allow artists and entertainers to design, market, print and distribute custom merchandise to fans while streamlining the sales process,” the Washington Business Journal reported.
Photo via Custom Ink/Facebook