Tysons Corner, VA

Tysons may soon get a rebranding to encourage economic growth.

The Fairfax County Board of Supervisors is considering investing up to $1 million dollars in the Tysons Partnership, which plans to rebrand the area while establishing a “sustainable business and funding model” for the nonprofit association.

Providence District Supervisor Linda Smyth introduced the proposal, which also is backed by Hunter Mill District Supervisor Cathy Hudgins and Dranesville District Supervisor John Foust, to the board on Tuesday, July 30.

“The Tysons Partnership is implementing a multi-year, place branding strategy and campaign for Tysons. They have engaged with a design firm to develop a place branding strategy to elevate Tysons and create a shared message for the diverse range of stakeholders,” according to the proposal.

Tysons Partnership hopes to have the strategy development done by December, so that it executed next year, according to the proposal.

The board tasked County Executive Bryan Hill to examine the potential use of these funds between $500,000-$1 million before it decides if the investment would be worthwhile.

Any funds granted by the board would also be matched by private donors, according to the proposal.

Image via Fairfax County

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