Tysons, VA

The Greater Merrifield Business Association is “shaking off its low-tech past and ramping up efforts to connect with members and promote the community,” the Sun Gazette reports.

Among its recent efforts are a new website, pictured above, and the recruitment of younger members.

More from the Sun Gazette:

The organization is making its board larger, trying to diversify and get younger, Thompson said…

“We had an older-age demographic in the organization,” he said. “Not very many young people. Nobody had e-mail, nobody had Twitter. We were so far behind with the times and we were suffering from it. There are so many things that we do well, but we need the Millennials with us in this organization.”

The organization’s mission is “to build a strong network of local businesses, support our local community, and increase the customer traffic to our businesses,” according to the GMBA website.

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