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Event Next Week to Examine Media Consumption Trends

Where do federal employees get their news — and how can marketers targeting government agencies reach them?

That will be the topic at an event in Tysons next Thursday (Nov. 8), as marketing execs gather to discuss the latest Federal Media and Marketing Study.

The event — which will look at both current and future trends — will run from 8:30-11:30 a.m. in VALO Park Conference Center (7950 Jones Branch Dr.).

For the past ten years, the study has surveyed the media habits of nearly 3,000 respondents in defense and civilian agencies throughout the region. The survey looks at the social, mobile, print and broadcast media that government employees receive their news from to help federal marketers develop their strategies.

Panel discussions are scheduled to examine the confidence among those surveyed about their sources of information, their sources for breaking news, and concerns over data privacy.

Tickets to the breakfast and briefing are $99, with only 12 remaining as of 2 p.m. Friday.

Photo via Marketing Connections, Inc.

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