In recent months, Tysons Corner Center visitors have likely encountered a “coming soon” sign for a store that promises a hodgepodge of toys, games, gifts, slides, “schmutz” and “farts.”
Details about the incoming retailer have at last emerged, though flatulence doesn’t appear to be a planned offering.
Instead, the family-oriented company CAMP will open an interactive, “Encanto”-themed toy and entertainment store next to H&M during the first week of December — just in time for the upcoming winter holidays.
Described as “part toy store, part party venue, part immersive theater space,” the 10,730-square-foot store will feature 5,000 square feet of attractions inspired by the 2021 animated movie from Disney, which collaborated with Camp to create the experience.
“Families will climb up and around Antonio’s rainforest, spin through Isabela’s flower-filled room, slide down into the Courtyard and more,” a press release said. “Live Counselor-led singalongs to the film’s favorite tunes like ‘We Don’t Talk About Bruno’ and ‘Surface Pressure’ happen throughout the show.”
In a replica of the film’s town square, vendors will sell custom-made “Encanto” merchandise that isn’t available anywhere else, according to the website, where tickets are now available for purchase.
Unlike other “experiences” that have visited Tysons Corner Center, Camp will have a permanent presence in the form of a 5,000-square-foot “Canteen” selling toys, clothing and accessories. Also included are a “Schmutz Bar” where visitors can create slime, a “CAMPitheater” for live events and two party rooms available for birthdays.
“I can’t wait to see the smiles on faces when stepping into our newest CAMP location at the preeminent Tysons Corner,” Camp co-CEO Jenica Myszkowski said in a statement. “Our CAMP Canteen will be the ultimate holiday gifting destination this holiday season with the best selection of toys and books and so many playable moments for kids to enjoy while grown ups shop!”
Co-founded by entrepreneur and former Buzzfeed marketing chief Ben Kaufman, Camp opened its flagship store on Fifth Avenue in New York City in December 2018. The company will expand to nine stores with its Tysons location, which represents its first foray into the D.C. area.
The stores rotate through different themes, from the popular kids’ TV shows “Bluey” and “Paw Patrol” to “The Little Mermaid” — another Disney partnership. The “Encanto” show is currently at the New York City shop, where it’s scheduled to stay until Oct. 14.
Disney Encanto x CAMP will then stay in Tysons “for a limited time before moving” on to another location, the company says, though an end date hasn’t been announced.
“We love the Camp experience, and we know that our guests who come from all over the country and the world to spend time at Tysons Corner Center will adore this singular retail + theater + entertainment concept,” Doug Healey, senior executive vice president of leasing for mall owner Macerich, said in the press release. “Macerich focuses on bringing exciting, fresh experiences to our top-performing regional town centers, including Tysons Corner Center, and we know that Camp will be huge hit with families here.”
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