A Northern Virginia gym aimed at women hopes to flex its way into the Town of Vienna this summer.
StarFit Studio is expanding from its existing Arlington and Alexandria locations to the Cedar Park Shopping Center. The business has leased a 1,740-square-foot space at 266 Cedar Lane, according to property manager First Washington Realty’s website.
Construction is currently underway in anticipation of an August opening, according to StarFit co-founder and CEO Allie Baier.
“We are so excited about opening a location for Vienna women!” Baier said by email. “We think the small community atmosphere of StarFit works perfectly for the Vienna community. It’s a great place to meet new people, or come with friends!”
StarFit started in 2011 with its first studio at 6440 Landsdowne Centre in Alexandria. It added a second location at the Lee Harrison Shopping Center in Arlington around 2017, according to its Yelp pages, where it has almost all five-star ratings.
The business was inspired by a desire to create a place for weight-lifting and strength training where women could “feel safe and confident,” Baier told Northern Virginia Magazine in 2020.
By focusing exclusively on women, the gym can offer tailored workouts designed for its specific demographic, rather than “cookie-cutter classes built for the masses,” she said.
According to Baier, StarFit specializes in small-group and personal training, with an eight-person limit for each group class.
In addition to weights, the gym provides resistance bands, sandbags, stability balls, cable machines, rowers, and other strength and conditioning equipment.
“We focus on fundamental, functional movements and exercises that have worked for hundreds of years in fitness,” Baier said, quoting from the company’s website. “We stay away from gimmicks, fads or a one-size-fits-all cookie cutter class formats, which inevitably leads to boredom and plateaus.”
Sign-ups have opened to get on a pre-sale list for the Vienna studio.
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