The new Apple store at Tysons Corner Center is ready to say hello.
Opening to customers at 10 a.m. today (Friday), the 13,010-square-foot store has been branded as a “new chapter” for the technology company, which launched its original retail location at the mall on May 19, 2001 — exactly 22 years ago.
Given that history, Apple was “excited” to introduce its latest design features in Tysons, a spokesperson said, as the business seeks to maintain its status as a trendsetter in the ever-evolving world of retail.
“It’s so exciting to see how many people know about our old Tysons Corner store,” Jason Reyes, a business expert for the Tysons store, said at a media preview yesterday. “It’s the first one ever in the whole world, and for it to kind of get into its next generation, really, is so exciting to see. It’s just showing how we’re evolving as a company.”
Now located on the mall’s second floor adjacent to Victoria’s Secret, the remodeled Apple Store trades its predecessor’s enclosed, almost utilitarian design for a warmer, more natural look with wood paneling and a wrap-around, all-glass storefront.
Accessibility and sustainability were top priorities for the new design, according to Apple Retail and Design Manager Bill Bergeron-Mirsky.
In addition to being carbon-neutral and operating entirely on renewable energy sources, the store was built out of plant-based materials, with “biogenic acoustic panels and baffles” for the ceiling and biopolymers for the floor.
“That replaces a petrochemical product, but it also increases the performance of the floor itself,” Bergeron-Mirsky said.
He highlighted the varied table and chair heights, intended to ensure all customers can “engage with the store team,” and wide aisles designed for easier navigation by wheelchair users. The store also has a portable hearing loop to assist people who use hearing aids.
The store layout will be familiar, with long tables and wall displays for different products, from iPads and phone cases to Apple Music and Apple TV+, the company’s streaming services.
Additions include a more prominent “Genius” bar for technical support next to a pickup counter for online orders. There is also a table for “Today at Apple” workshops and an Apple Watch studio where both the products and the environment can be customized.
“We can end up transforming this room to highlight [a] new product, or we could bring a music experience into it,” Reyes said. “I mean, the possibilities are endless. Even the lighting itself can be changed, depending on what experience we want to give the customer in this room.”
The focus on accessibility extends to the store’s over 100 employees, a team that includes speakers of American Sign Language, Spanish, Arabic, Korean, Vietnamese, French, Amharic and other languages, Bergeron-Mirsky said.
Apple declined to comment on whether any of its other 500-plus stores will get similar overhauls, but the relocation has boosted the company’s profile in Tysons Corner Center, placing it closer to the Plaza that owner and developer Macerich built as the mall’s focal point.
“Apple has been such a key partner with Tysons Corner Center since they opened their store in our center 22 years ago and we look forward to working with them on this next chapter of their brand evolution for their new location within the center,” Macerich Director of Property Management Jesse Benites said. “As a leader in innovation and design, Apple has always been a destination retailer for malls and we wish them continued success.”
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Laura Schwartz is a licensed Realtor in VA, D.C. and MD with McEnearney Associates in Vienna. You can follow Laura on Instagram at @LauraSchwartzRealtor or her Facebook page. Laura can be reached at 703-283-6120 or [email protected]. If…
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