A fitness studio that quietly opened near The Boro in Tysons during the COVID-19 pandemic will finally get an official welcome this week.
P20 EMS Fitness Experts will host a ribbon-cutting ceremony for its Tysons studio this Friday (May 19) — more than two years after the location opened inside OneLife Fitness at 8250 Greensboro Drive.
Supported by the Greater Reston Chamber of Commerce, the ribbon-cutting is also intended to mark the company’s rebranding to P20 from its previous name of Personal 20, according to co-founder and owner Connie Ruiz.
“Realizing our clients have been referring to us as P20 for years, we decided it was a good time to rebrand and refresh with a new name and a new logo,” Ruiz said. “We changed our tag line as well to reflect that we are EMS Fitness Experts.”
EMS stands for electronic muscle stimulation, which involves devices that send electric impulses to mimic muscle contractions. Used in physical therapy as well as workouts, EMS devices can help strengthen or tone muscles but, by themselves, don’t result in a major change in physical appearance, according to the Food and Drug Administration.
The Tysons studio is P20’s second location.
A native of McLean, Ruiz and her husband Pedro discovered EMS in Portugal and wanted to bring the concept to the U.S. With their daughter Carmen, the couple launched Personal 20 in January 2017 with a studio in Herndon.
The business claims to offer “a 20-minute workout with all the benefits of a 90-minute workout.”
“We love what we do, helping our clients get stronger, healthier and happier with P20,” Ruiz said. ” …We are not only the first to bring EMS to [Northern Virginia], but we are confident that our quality-controlled program and continuous education for our trainers has us on the right path to success for our clients.”
A cocktail reception to celebrate the rebranding will be held from 4-6 p.m. at the studio on Friday, with the ribbon-cutting taking place at 5 p.m.
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