Construction is underway on a new Pottery Barn on a prominent street corner in the Mosaic District.
No signs indicating the store’s identity have been posted yet, but the home furniture company has filed for a commercial alterations permit to renovate the space at 2905 District Avenue, Suite 100.
Visible from Route 29, the store will be in the location previously occupied by Nieman Marcus and then, briefly, GreatGatherings. The suite is 14,879 square feet in size, per Fairfax County’s records for the permit, which is under review.
This will be Pottery Barn’s third store in Fairfax County, joining locations in Tysons Corner Center and Fair Oaks Mall. The business didn’t return multiple requests for comment, so it’s unclear when exactly construction on the Merrifield site will be complete.
Brilliant Earth will occupy a 2,029-square-foot space at 2905 District Avenue, Suite 105. It will be the company’s first store in Virginia, though there are existing locations in Georgetown, Bethesda and Baltimore.
Founded in 2005 with the goal of fostering “a more transparent, sustainable, and compassionate jewelry industry,” Brilliant Earth was drawn to “the sense of community the Mosiac District is creating,” says Kathryn Money, the senior vice president of merchandising and retail expansion.
“Brilliant Earth uses a data-driven approach to identify new showroom markets and expand our physical retail footprint in existing markets,” Money said by email. “As a digital-first company operating an omnichannel model, we are able to use online data to inform our showroom growth strategy.”
Faherty is on track to open at 2905 District Avenue in Suite 125 early this summer, a spokesperson confirmed.
Started by a Brooklyn-based couple, Faherty highlights its use of “environmentally responsible” fabrics to make “casual and elevated” clothes. Its products are available through some local retailers, including the Nordstrom in Tysons Corner Center, but the Mosaic store will be its first standalone location in Fairfax County.
“The Mosaic District seemed like the perfect place for us to open as we were attracted to the vibrant experience it offers to the community,” Faherty told FFXnow by email. “Mosaic is an innovative shopping environment and we’re excited to expand our retail experience with them.”
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