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NEW: Popular New York City falafel eatery is coming to Pimmit Hills

A growing fast-casual, Mediterranean restaurant chain that started in New York City will open a location in Pimmit Hills next year.

Taïm Mediterranean Kitchen will bring its lauded falafels to Virginia for the first time with a 1,849-square-foot restaurant in the Tysons Station shopping center at 7502 Leesburg Pike. The company anticipates opening the new location this coming spring, possibly April.

“People are craving better, more flavorful meal options and we knew this busy area serving residential and office communities would be a perfect fit,” Untamed Brands founder Phil Petrilli said. “…Whether guests are heading out for a quick lunch or looking for a family-friendly dinner option, taïm is versatile and unique.”

A former Chipotle regional manager, Petrilli created Untamed Brands with fellow veterans of the fast-casual scene to support restaurants seeking to grow long term. The company partnered with Taïm in 2018 as the eatery embarked on an expansion.

Run by chef Einat Anthony and her husband, Taïm launched as a modest, all-vegetarian storefront focused on Israeli street food in New York City’s West Village in 2005. It gained a following for its falafel, adding more locations and a food truck in the Big Apple, and was named the eighth best restaurant in the West Village by GrubHub in 2018.

The company expanded outside of New York for the first time in 2019 with a restaurant in Georgetown. That location closed this year, but D.C. still has a branch in Dupont Circle.

With a New Jersey restaurant that opened in June, Taïm now has a total of eight locations and is planning to double that this year with added sites in New York, New Jersey and Maryland, according to QSR Magazine.

The Pimmit Hills Taïm will be adjacent to China King in a newly subdivided space that once housed Pet Supplies Plus. Two other suites created out of the former pet supply store — one with 1,518 square feet of gross floor area and one that’s 2,130 square feet — are still available, according to property manager Federal Realty’s site plan.

Petrilli says the menu of build-your-own pita and rice bowls will complement the existing tenants at Tysons Station, which is anchored by Trader Joe’s, and retailers like Whole Foods in Idylwood Plaza across the street.

Outdoor seating will be provided, according to Petrilli.

In addition to falafel, the menu includes chicken and cauliflower shawarma — a fan favorite, Petrilli says — as well as crispy eggplant, roasted meatballs, vegan kebabs, and a variety of sides, such as fries. Dishes come as rice bowls, pitas and salads.

“We introduce new menu items, seasonal dishes, and toppings or sauces around three times per year,” Petrilli said. “We just introduced sweet potato fries with whipped garlic. There are family meal options and menu items for kids.

According to Petrilli, all dishes are made from scratch with ingredients “sourced from the best growing regions in the world,” including 18 herbs and spices that are all imported and pita sourced from a baker.

“There are few options in America like taïm where craveability meets better for you with high quality, scratch-made menu items served quickly at an affordable price,” he said. “We offer the rare intersection of what people want and what’s good for them and the first bite always leaves customers raving about the quality.”

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