Purée Juice Bar Moves into Whole Foods at The Boro

Juice enthusiasts can now get their fix while grocery shopping at Whole Foods Market in The Boro.

Purée Artisan Juice Bar held a soft opening for its new permanent space in Whole Foods (1635 Boro Place) on Dec. 18, and it has been operating as a full-service retail location since Jan. 4.

This is Purée’s second location in the Tysons area. The flagship store is in Bethesda, Md., and it can also be found in Sibley Memorial Hospital in D.C. and the Mosaic District in Merrifield.

“The opportunity to join as a Friend of Whole Foods Market has been an exciting experience for Purée especially in the winter months during a global pandemic,” Jordan von Lange, Purée’s marketing and e-commerce director, said in a press release. “Our values of wellness and organic, holistic living naturally align with Whole Foods and the partnership is a direct result of that.”

The Friends of Whole Foods program provides independent space inside the grocery store to other businesses and retailers.

The Tysons Purée features at least 15 flavors of organic and vegan cold-pressed juices, including seasonal options. The store also offers one to three-day cleanse programs, a full menu of smoothies and smoothie bowls, and plant-based grab-and-go options.

Open daily from 9 a.m.-6 p.m., the juice bar is located on the first floor of Whole Foods between Allegro Coffee and the produce section. Customers can also order online for in-person or curbside pickup and through the delivery apps ChowNow and Doordash.

A loyalty program to return glass bottles for recycling is also available at the Purée in The Boro.

“Our hope for this shop is to work with the Whole Foods team to provide convenient and healthy options for our new community,” von Lange said.