Tysons Partnership leaders touted the success of Fairfax County’s initial investment in the nonprofit stakeholder group while making the case for a new round of funding to county leaders on Tuesday (Jan. 12).
The Fairfax County Board of Supervisors nominated the Tysons Partnership, which was formed in 2011 to help implement the Tysons Comprehensive Plan, for a $1 million award from the county’s Economic Opportunity Reserve fund on Dec. 1.
The organization previously received $1 million in economic opportunity funds from the county in December 2019.
“The Tysons Partnership has been a prudent investor of those initial funds and are here today to request an additional investment to further advance a community-led vision in conjunction with the county,” Tysons Partnership Chairman Josh White said.
According to White, the partnership raised $630,000 in private funds to match Fairfax County’s contribution between the third quarter of 2019 and the second quarter of 2020, resulting in a total investment of $1.26 million.
The partnership has allocated about $1 million so far, primarily to develop materials that define Tysons as a brand. It has also organized focus groups, community surveys, and virtual events, highlighted by the State of Tysons panel on Dec. 10.
White told the Board of Supervisors during its budget committee meeting that the Tysons Partnership has deferred spending about $250,000 intended to support community events and place activation initiatives that have been put on hold during the COVID-19 pandemic.
The partnership is returning approximately $370,000 in unmatched funds to Fairfax County. That money will go back into the county’s economic opportunity reserve fund to be redistributed.
If the board approves a new $1 million investment, the funds will go toward marketing, research and data analysis, transportation and mobility projects, and community events, like holiday markets or craft fairs, Tysons Partnership President and CEO Sol Glasner says.
The organization is also collaborating with Providence District Supervisor Dalia Palchik on a working group focused on finding ways to make the partnership more effective and sustainable.
Glasner says the working group, which held its kick-off meeting yesterday (Wednesday), will deliver its recommendations to the county board and the Tysons Partnership board of directors by the end of this year, with the goal of implementing all of the proposals by January 2023.
The Board of Supervisors will vote on whether to approve the $1 million in economic opportunity reserve funds for the Tysons Partnership when it meets on Feb. 23.
Board of Supervisors Chairman Jeff McKay says investing in the partnership will be critical for the future growth of the Tysons area.
“The activities that the Tysons Partnership will need to be engaged in, while they may not be ideal in this pandemic environment, they will be necessary as a part of our economic recovery when we get to that point,” McKay said. “So, I would make the case that this has never been more important than now.”