Ask Val: Remodeling for Resale vs. Personal Taste

This regularly-scheduled sponsored Q&A column is written by Val Sotillo, Northern Virginia-based Realtor and Falls Church resident. Please submit your questions to her via email for response in future columns. Enjoy!

Question: I am interested in remodeling my home to better suit my family’s current lifestyle and taste. How much should I consider resale value over our personal preferences?

Answer: I often say that the best way to ensure your home is a good investment is to find one that will suit you for a long time. Market appreciation and local development are never guaranteed, but eliminating one or two real estate transactions from your lifetime is a guaranteed way to generate value. This is why many homeowners take on major remodeling projects instead of moving to a new home.

Major remodeling projects often cost well into the six-figures so homeowners rightly question resale value. To provide an insider’s opinion, I reached out to Caroline Goree ([email protected]), a Project Leader with BOWA, a local Design Build firm that specializes in luxury renovations from kitchens to whole-home remodels.

In Caroline’s role, she works almost daily with her clients from the design consultation through construction so she is intimately familiar with the challenges homeowners face when choosing between resale value and personal preference. The following is courtesy of Caroline:

Renovation Expert Advice

As a Project Leader, I am part of the remodeling process from beginning to end and there almost always comes a point during the design phase when clients ask “Will I ever get a return on my investment?”

How often do you buy a new pair of shoes or new tech and consider its return on investment? Taking on a major renovation allows you to stay in your neighborhood, extend the time you live in your home, and customize to your lifestyle. Some of these bonuses won’t show up in a financial model, so it’s important to remember that return on investment can be about more than money (like the one year old iPhone you just replaced with a newer iPhone).

Does Quality Pay?

“Buy well, cry once.” Getting value out of your renovation isn’t just about purchase price and resale potential. Appliances and other systems (HVAC, windows, roofing, etc) vary greatly in maintenance costs, life expectancy, energy usage and more. Spending more up-front on design consultation and materials often pays off in the long run.

If maximizing resale value is more important than personal preference, talk with your realtor about the appropriate level of finish for your home that will maximize your return on investment. I typically use appliance packages as an example. You can purchase a GE Electric Range from Home Depot for under $1,000 or a custom built La Cornue for $25,000.

Clients who choose the La Cornue are making a personal choice and should not expect to recoup much of the cost on resale, save the ultra-luxury market. Similarly, choosing a sub-$1,000 range in a $1M+ home is likely to hurt resale value by more than $1,000.

Be Design Specific

In Matthew Frederick’s book “101 Things I Learned in Architecture School” he highlights what I believe is the backbone to a great renovation project, saying “Being nonspecific in an effort to appeal to everyone usually results in reaching no one. Designing in idea-specific ways will not limit the ways in which people use and understand your buildings; it will give them license to bring their own interpretations and idiosyncrasies to them.” Most homeowners and builders are scared of doing something different but, I believe that “the more specific a design idea is, the greater its appeal is likely to be.”

Click here to see an example of a recently completely BOWA kitchen that does not follow the “all white everything” trend that has taken over (dare I blame Chip and Joanna Gains?!), but is absolutely stunning and certain to attract the most discerning buyer… at a premium.

If you and your renovation partner spend the time creating a thoughtful design that is functional and tasteful, there will be other buyers down the road who are equally as passionate about it.

Caroline, thank you very much for your insight! I’ll add that your decisions don’t have to be 100% for personal enjoyment or 100% for resale, it can be a blended decision. To help you prioritize, think about how long you’ll live in the home after the renovation. If it’s less than five years, resale should be a higher priority. If you’ll be there for another 12-15+ years, personalize away!

If you’d like more information, or would like a question answered in my weekly column, please reach out to [email protected]. I hope to hear from you soon.

Val Sotillo is a licensed Realtor in Virginia, Washington D.C., and Maryland with Real Living At Home, 2420 Wilson Blvd #101 Arlington, VA 22201, 703-390-9460.